A couple of weeks ago, my Los Angeles Home Staging Company was asked to stage two model units for a new development in a part of town that is experiencing rebirth and attracting young professionals and many folks in the film and music industry who are rediscovering the lure of newly chic urban living.
As I was uploading the pictures of this project to my computer, I came to the realization of how much I enjoy working with lofts and architectural properties and I blogged more details and gave a sneak peek here.
Today, I want to share with you the before photos of this particular project alongside with the afters. I think it is important for folks to see the complete transformation and the power a lil' tool smart Developers and Real Estate Agents use called, home staging.
I love staging homes with open floor plans and huge, floor-to-ceiling windows. And while staging lofts present a complex and unique set of challenges, I thrive on helping sellers maximize their equity by highlighting the architectural features of these types of properties. I have always been attracted to large, open spaces with tall windows and high ceilings and their uniqueness is very appealing to me. So much so that at Modern Mecca, we specialize in this growing niche market.
Being a loft dweller myself, and understanding experiential and relationship marketing and what the consumer is likely to think and feel doesn't hurt either. It actually gives me an amazing insight and a firm grasp into the minds of this target audience; who they are, their likes, dislikes, wants, needs, and lifestyle. I then use these insights to help my clients gain an edge and make a real connection with potential buyers touring their homes.
Finding solutions to overcome complex layout problems, assisting sellers to showcase the architectural features of their homes, and showing potential buyers how they can utilize the space effectively while staying on time and on budget is an incredible challenge that gets my adrenaline kicking and my creative juices flowing. Seeing home shoppers respond by connecting with the product and the powerful transformation a professional home stager can make, is deeply humbling and immensely gratifying.
Enjoy the pictures and have a great weekend everybody.
Living & Kitchen Area Before Staging:
Living & Kitchen Area After Staging:
Dining & Living Area Before Staging:
Dining & Living Area After Staging:
Dining & Living Area Before Staging (Looking Down From Second Floor):
Dining & Living Area After Staging (Looking Down From The Second Floor):
Dining Area Before Staging:
Dining Area After Staging:
Master Bedroom Before Staging:
Master Bedroom After Staging:
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Have Loft?
Will Travel!
If you or anyone you know need help showcasing your loft or architectural listings, reaching your target market and gaining exposure to a community of qualified buyers, please contact me at 310-245-6097.
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