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The Power of Home Staging: Before & After Photos of An Ultra Modern Loft in Los Angeles

By
Home Stager with Modern Mecca Home Staging, Luxury & Architectural Real Estate Staging, Los Angeles, CA #328234

A couple of weeks ago, my Los Angeles Home Staging Company was asked to stage two model units for a new development in a part of town that is experiencing rebirth and attracting young professionals and many folks in the film and music industry who are rediscovering the lure of newly chic urban living.

As I was uploading the pictures of this project to my computer, I came to the realization of how much I enjoy working with lofts and architectural properties and I blogged more details and gave a sneak peek here.

Today, I want to share with you the before photos of this particular project alongside with the afters. I think it is important for folks to see the complete transformation and the power a lil' tool smart Developers and Real Estate Agents use called, home staging.

I love staging homes with open floor plans and huge, floor-to-ceiling windows. And while staging lofts present a complex and unique set of challenges, I thrive on helping sellers maximize their equity by highlighting the architectural features of these types of properties. I have always been attracted to large, open spaces with tall windows and high ceilings and their uniqueness is very appealing to me. So much so that at Modern Mecca, we specialize in this growing niche market.

Being a loft dweller myself, and understanding experiential and relationship marketing and what the consumer is likely to think and feel doesn't hurt either. It actually gives me an amazing insight and a firm grasp into the minds of this target audience; who they are, their likes, dislikes, wants, needs, and lifestyle. I then use these insights to help my clients gain an edge and make a real connection with potential buyers touring their homes. 

Finding solutions to overcome complex layout problems, assisting sellers to showcase the architectural features of their homes, and showing potential buyers how they can utilize the space effectively while staying on time and on budget is an incredible challenge that gets my adrenaline kicking and my creative juices flowing. Seeing home shoppers respond by connecting with the product and the powerful transformation a professional home stager can make, is deeply humbling and immensely gratifying.

Enjoy the pictures and have a great weekend everybody.

 

Living & Kitchen Area Before Staging:

Living & Kitchen Area Before Staging

Living & Kitchen Area After Staging:

Living & Kitchen Area After Staging

Dining & Living Area Before Staging:

Dining & Living Area After Staging:

Dining & Living Area After Staging

Dining & Living Area Before Staging (Looking Down From Second Floor):

Loft Before Home Staging

Dining & Living Area After Staging (Looking Down From The Second Floor):

Dining & Living Area After Staging

Dining Area Before Staging:

Dining Area Before Staging

Dining Area After Staging:

Dining Area After Staging

Master Bedroom Before Staging:

Master Bedroom Before Staging

Master Bedroom After Staging:

Master Bedroom After Staging


~#~

Have Loft?

Will Travel!

If you or anyone you know need help showcasing your loft or architectural listings, reaching your target market and gaining exposure to a community of qualified buyers, please contact me at 310-245-6097.

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Modern Mecca is Southern California's most dynamic and innovative real estate staging and design firm. 

Modern Mecca helps visionary developers, smart investors, successful listing agents and their clients create value, by offering win-win compelling marketing solutions and positioning their properties in a much more competitive and marketable condition.

Our clients come from all walks of life and backgrounds and include some of the largest privately-held residential developers and managers in the nation as well as leading architecture firms in Southern California for environmentally sustainable design practices and spacial architectural planning.

Founder & Principal Designer Claudia Andrade-Desbiens has Styled legendary Architect Oscar Niemeyer's private residence for a magazine photo shoot. The house known as "Casa de Canoas", is considered one of the most significant examples of modern architecture in Brazil.

Claudia recently staged the exceptional Lofts at The Brockman Building and helped sell a Landmark Los Angeles Loft Property. The Brockman Building sale attracted an unprecedented amount of attention and received 26 competitive offers in one month. Within the first three weeks of marketing, the executive VP of Colliers who handled the sale hosted 82 tours through the building, which demonstrates the frenzy of activity they experienced during the sale. The Brockman was ultimately sold to the highest bidder who reportedly paid nearly $50 Million for the property - the transaction represented the second highest price-per-unit sale in Downtown Los Angeles’ history.

If you would like to have Claudia stage your Los Angeles, Orange County or Palm Springs property, please contact us via email or call us at 310.245.6097. Claudia's staged properties start off at higher prices, attract more traffic and closes faster and for top dollar.

Modern Mecca is available for articles, book research, film, TV, documentaries, speaking engagements & presentations on a variety of topics involving Modern and Mid Century Modern Architecture, Staging & Design. Please contact us at press@ModernMecca.com

Claudia Andrade-Desbiens

http://www.ModernMecca.com

Founder & Principal Designer

Claudia@ModernMecca.com

310.245.6097

Follow ModernMecca on Twitter

Kathy Streib
Cypress, TX
Home Stager/Redesign

Claudia- Love your Before's and After's and thank you for having the "after" photos match the "before' photos.  I love the touches of green you used in the living area.  The room looks fresh and clean!

Sep 10, 2010 04:20 PM
Claudia Andrade-Desbiens Los Angeles Modern Staging
Modern Mecca Home Staging, Luxury & Architectural Real Estate Staging, Los Angeles, CA - Los Angeles, CA
Home Staging Los Angeles & Orange County

Thanks so much, Kathy! It was a a bit of a challenge working on this project as construction was (and still is) going on and people were working in the bathrooms while I was staging. I must confess that having the after photos match the before is not my strongest trait, but I am constantly trying to improve in that department : )

Sep 10, 2010 04:37 PM
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Claudia - Love the shots from up above, looking down.  You've created wonderful "zones" - you are the loftiest of the Loft Stagers!

Sep 10, 2010 05:24 PM
Cathy Lee
CL Design Services Home Staging - Danville, CA
ASP, IAHSP, RESA Danville, CA

I was hopin you would post more photos-these are great! What a fun project and fabulous loft!

Sep 10, 2010 08:25 PM
Alicia Barrington
THE ORIGINAL HOUSTON HOME STAGING - Katy, TX
Houston Home Staging Presents Alicia Barrington

Wonderful color choices.  We're working on a green staging package (not quite perfected, but well on its way).   Your choices are very couture!

Sep 10, 2010 08:36 PM
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

I'd love to feature this, Claudia.  Could you add it to the group Staging Before and After Pictures?

Thanks

Kathy

Sep 11, 2010 01:33 AM
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

May I recommend to all they follow Claudia on Twitter too?  Julie

Sep 11, 2010 04:46 AM
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

WOW---WOW----WOW.....LOVE these ultra modern digs!!  If I were young again....I would be soooo there!  Totally love the Bedroom side tables....very cool!!

Sep 11, 2010 05:03 AM
Claudia Andrade-Desbiens Los Angeles Modern Staging
Modern Mecca Home Staging, Luxury & Architectural Real Estate Staging, Los Angeles, CA - Los Angeles, CA
Home Staging Los Angeles & Orange County

Hi Sally,

I love photographing the interiors of the projects I work on and capturing as much as I can. I was a bit hesitant when taking the shots from above looking down though. I always have the feeling that the heavy lenses will fall and break into a million pieces. But these shots are oh so worth it : )

Cathy,

I love staging lofts and this was indeed a fun project to work on! There were so many photos to choose from to attach to this post, but most didn't have the 'before' to match. These ones here are in your honor, my friend, with wishes for a fantastic weekend : )

Loft Staging After

Loft Staging After

Sep 11, 2010 05:14 AM
Claudia Andrade-Desbiens Los Angeles Modern Staging
Modern Mecca Home Staging, Luxury & Architectural Real Estate Staging, Los Angeles, CA - Los Angeles, CA
Home Staging Los Angeles & Orange County

Hi Tom,

Good morning and thanks for the kind words! Your projects are always beautiful and I am looking forward to seeing the next one with the green staging package!

Kathy,

I added this to the Staging Before and After Pictures group. Thank you kindly for the feature : )

Sep 11, 2010 05:22 AM
Claudia Andrade-Desbiens Los Angeles Modern Staging
Modern Mecca Home Staging, Luxury & Architectural Real Estate Staging, Los Angeles, CA - Los Angeles, CA
Home Staging Los Angeles & Orange County

Hi Julia,

Hello my twitter friend! I've been M.I.A. on twitter lately as August was a very busy and difficult month for me, but I should soon be back in action!

Kathy,

Too funny! My husband and I joke that living in a 3 level loft + a rooftop deck keep us active and very young. Living in this type of property is also a great excuse for not having children, as our artsy loft would have to go : )

 

Sep 11, 2010 05:37 AM
Connie Tebyani
Platinum Home Staging, Inc. : RESA-Pro - Calabasas, CA
Platinum Home Staging, Los Angeles and Ventura County

These are great, Claudia.  Green has been a huge color choice for our Home Stagings recently as well ;)  I look forward to more from you

Sep 11, 2010 01:15 PM
Wanda Richards
Shows Great Home Staging and Web Solutions - Roanoke, VA
Shows Great Home Staging

Great staging and beautiful photos.  Thanks for sharing!

Sep 11, 2010 01:45 PM
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Talk about a significant transformation!  Excellent staging, Claudia.

Congratulations. Your home staging is being featured in the group Staging Before and After Pictures.

Kathy

Sep 12, 2010 05:50 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

HI Claudia, truly showcase living! 

Sep 12, 2010 11:48 AM
Claudia Andrade-Desbiens Los Angeles Modern Staging
Modern Mecca Home Staging, Luxury & Architectural Real Estate Staging, Los Angeles, CA - Los Angeles, CA
Home Staging Los Angeles & Orange County

Thanks everyone for your comments and kind words! There's a lot more cooking in the Mecca kitchen - Stay tuned...

Sep 13, 2010 04:31 AM