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No one but us cares if the numbers make sense!

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Education & Training

Charita Cadenhead wrote a post last week about numbers having to make sense, and that post got me thinking.  I posted a reply, and she encouraged me to expand upon it, so here goes..

In her post Charita makes the valid point that the numbers have to make sense for all involved parties, which of course is true.  She then goes on to "rephrase" what sellers say into what it is that we hear.  As I read this I could certainly empathize, as I have "heard" the same things.  I got a good chuckle out of some of them, and I assume that Charita was doing a bit of venting.

But it made me think (and that's when the wheels turn slowly and things start creaking...).

Picture of guy attracting moneyDid I hear SALE???

First, we shouldn't be surprised by requests for discounts.  Our society INGRAINS in us the need to look for a deal in everything we do.  Need some clothes... where's a sale happening?  Want a car... who's got the best deal?  Need an airline ticket... let's go online and try gimmethebestairlineticketpriceever.com. (Don't go there - made that up!)  My point is that we look for a deal in everything we do, and I can't speak for y'all, but I can't remember turning any down.

I'm not afraid to ask either.  If I'm purchasing a big ticket item and if I can find a manager I'm happy to ask if I can get a better deal.  Now, I don't get upset if the answer is "no!", I just make the best economic decision I can... for me.

When I'm doing this, I'm not usually thinking, "So at this price can these people make a living?" No, I assume that THEY will make that determination in the deal that they offer me.  It's THEIR business, so it's THEIR right/responsibility to set the price where they want/need it to be.  But it can't hurt to ask, can it?

Market Forces

A second reason we shouldn't be surprised has to do with supply and demand.  We counsel our clients that the market will determine the value of their home.  What they "need" or "want" doesn't have anything to do with it.  The market will bear what the market will bear, and they need our services to help present that home to the market in the best light possible to maximize their return.  At the end of the day, though, it's all about the market.  Well, same with our services.  Can we blame them for pushing to see what the market will bear?

Leave (negative) Emotion at the Door

And finally, there's an important reason NOT to react emotionally to sellers request for a discount.  Think how we prep our sellers to receive a low ball offer.  "No reason to be emotional, Mr/Mrs Seller, it's really not personal, the buyer is just trying to see how good a deal they can get."  Well, what goes around comes around!

Understand Your Value

So, next time I'm asked for a discount I'm going to smile, remember my own behavior, and explain to them why they are LUCKY to have me to sell their home, how my expertise and experience will be worth every penny they pay and more, and at the end of the day when the deal closes they will be HAPPY they hired me!

Posted by

                                                                                                                                                                       

Ken Gramley
Fonville Morisey Realty
1149 Kildaire Farm Rd
Cary, NC 27511

(919) 414-1961
www.KenGramley.com
ken@kengramley.com

Try the most innovative subdivision search around!

Comments(43)

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Steve Davis
Davis Coastal Properties - Carlsbad, CA
Carlsbad CA

Well written post Ken. Thoughtful. Welcome to AR. We need to position ourselves when we are interviewing the seller for the listing. Here is the value I bring to the sale of your home. Then list them out. Know them! Know what your value is. The longer I am in this business (35 years) the more amazed I am about the terrible representation some Realtors give. The are not worth anything to their clients. Know your worth!

Sep 12, 2010 05:23 AM
Mark Ruda
Mark A Ruda - Fox River Grove, IL

If I've shopped the market and decide your product is the best value, I'll be less inclined to ask for a big discount, or any at all, at the check-out counter. If I haven't, maybe I'll get a discount if I ask. But then, I still may pay more than I would have if I had shopped the market.

Knowledge is power. With our knowledge of the market, we can help our clients get the real "deal."

Sep 12, 2010 06:05 AM
Christianne O'Malley
Dickson Realty - Reno, NV
Exceptional Service - Delivering Results in Reno!

Ken - you're so right. When someone asks me to discount myself, because they are thinking it's just 1%, I remind them that is 16+% of my total commission. Then I ask them is that how they want me to negotiate when a buyer's agent brings me an offer and maybe I can discount their sales price 16%...Or would they prefer an agent who fights for their value? Do they want me to just 'roll over' on them? If I rolled over on my commission, what would make them think I wouldn't just do the same for them? How am I doing so far? They usually relent and I get the listing at the original agreed upon commission rate!

Sep 12, 2010 06:32 AM
Charita Cadenhead
eXp Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Ken congratulations on the feature post.  Good job and good feedback.  BTW, that Cynthia Larsen lady, she's a little tapped so you can't always pay her much mind:-}.

Congrats again.

Sep 12, 2010 06:45 AM
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

It is what it is, all you can do is your best and try to keep the line of communication open.  Nothing ventured, noting gained!" as they say.

Patricia/Seacoast NH

Sep 12, 2010 06:56 AM
Fernando Herboso - Associate Broker MD, & VA
Maxus Realty Group of Samson Properties - Clarksburg, MD
301-246-0001 Serving Maryland, DC and Northern VA
Askiing for discount is not an assurance you'll get one....sometimes the quality of the presentation warrants one
Sep 12, 2010 07:13 AM
Ken Gramley
Cary, NC

Elyse - Thank you!

Carla - Good point, you often get what you pay for.

Jack - I got plenty of practice with the "No" word when my kids were young!

Peggy - Around here homes still sell for about 97% of list price on average, so we have lots of education with our buyers, especially those from out of the area.

Leander - Thanks!

Scott - Very kind words, I appreciate it.  I think it's our responsibility to help our clients see beyond their emotions so they can make a wise, logical, decision.

Emmary - Very good point on the lack of salary.  I've run into that as well.

Steve and Carol - Absolutely correct!

Mark - I agree, but I also think a service like ours is a little harder to easily quantify on what the best deal is.

Christianne - I've used that same argument as well.  It can be very effective with the right people!

Charita - Thanks so much!!!!!!  (And don't worry about Cynthia, I promise not to pay her much mind! :))

Sep 12, 2010 07:16 AM
Denise Hamlin, Broker/Owner
Cardinal Realty ~ 319-400-0268 - Iowa City, IA
Helping Happy Clients Make Smart Choices

Hi Ken ~ Love the post. You're absolutely right. We live in a society where we expect deep discounts every time we make a purchase. The question becomes, why would sellers not ask the question? No reason to get uptight about it.

I also tend to agree with Cynthia. Every transaction is different. Not every sale takes the same amount of work. Look at the bigger picture and see whether you can work with what's being asked of you. If not, it's up to convince the client of the value of your representation. If that's not possible, then move on.

Sep 12, 2010 08:27 AM
Karen Feltman
Cedar Rapids/Iowa City, IA KW Legacy Group - Cedar Rapids, IA
Relocation Specialist in Cedar Rapids, Iowa

You are absolutely right that everyone is looking for a deal.  Everywhere we go, we are bombarded with sales and discounts.  There is no reason to take it personally, it is just the process.  I agree with you 100%.  Great post!

Sep 12, 2010 08:59 AM
Ann Allen Hoover
RE/MAX Advantage South - Hoover, AL
CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL

I agree with Christianne.......if an agent is quick to give away their own money, don't you wonder how easily they will give away yours by not being a strong negotiator?

Sep 12, 2010 09:09 AM
Barbara Chatterton
The Stark Company Realtors, Madison WI - Madison, WI
Greater Madison Wisconsin Area Realtor

I agree with Scott, way up on the list here-you do not sound like a newbie with this thoughtful and well crafted post.  I think as we try our best to keep a good attitude in all we are doing, I started thinking of what a parallel this  is with our sellers having to keep the good attitude as we teach and sometimes hold their hand, (regarding what the market will bear, it doesn't matter what you "need" from the house, it's only business, etc.,)and what how we have to answer those discount questions calmly and clearly, often using he very words you just put down her on your post.  Thanks for this and welcome from another newbie who feels like I have been here for a lot longer in this amazing community of people on Activerain.

Sep 12, 2010 10:05 AM
Ken Gramley
Cary, NC

Patricia - I totally agree

Fernando - That's an interesting viewpoint.  Maybe getting asked for a discount is a reflection of a poor listing presentation.  Have to think about that one.

Denise - Completely agree with you.

Karen - Thanks!

Ann - That's a great point.

Barbara - I appreciate your kind words.

Sep 12, 2010 10:32 AM
Cynthia Larsen
Cotati, CA
Independent Broker In Sonoma County, CA

OK, I can see where I stand with you!! Congratulations on your feature ... you are officially stripped of your newbie status!  Oh, but don't mind me ... :)

Sep 12, 2010 10:41 AM
Charita Cadenhead
eXp Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Ken, I told you. Captial T, Capital A, Capital P, Capital P, Capital E, Capital D.  TAPPED.

Sep 12, 2010 10:51 AM
Cynthia Larsen
Cotati, CA
Independent Broker In Sonoma County, CA

Ken - since Charita is now calling you Craig, I think you can tell which one of us is a little cuckoo. So ... enough blog stalking for one day ... over and out!

Sep 12, 2010 11:16 AM
Ken Gramley
Cary, NC

Charita and Cynthia, don't make me come sit between you two.  >:(

Sep 12, 2010 03:36 PM
Charita Cadenhead
eXp Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Okaaay.

Sep 12, 2010 03:47 PM
Donne Knudsen
Los Angeles & Ventura Counties in CA - Simi Valley, CA
CalState Realty Services

Ken - Personally speaking, I'm not prone to ask for discounts but that's not to say I don't look for discounts.  I'm a really savvy buyer so I know when I'm getting a good deal.  Have I ever asked for a discount?  Sure, usually in those transaction where I feel I'm not getting a good deal and the item is probably overpriced to begin with but I really want it.

Having said that, I carry that same attitude and philosophy over to my business.  As a mortgage gal, I too get asked to discount my fee but because I don't overcharge for my fee, I almost always say "NO".  Unlike some MLO's who charge more because they feel they can, I don't operate that way.  My fee has been pretty much the same percentage for most of my mortgage career because that is what I feel my services are worth.

However, if we're talking about making offers on properties (that is what we're talking about - right) not being a Realtor, I'm often not in a position to tell buyers what to offer.  On the other hand, if my buyers specifically ask me about what to offer on a particular property, I always tell them to ask their Realtor or agent what the recent comps are and for all of them to come to an agreement as to what a fair market price would be.

In my market (Los Angeles & Ventura counties), decent looking properties that are priced right will go fast with multiple offers and quite often, over list price (that's a whole other post).  So, I tell my borrowers that if they love the property and they really want the house, then they need to show the listing agent and sellers how serious they are and they need to make their best & highest from the get-go.  No screwing around with counter offers (some sellers don't counter) or low-ball offers - MAKE A SERIOUS FAIR MARKET OFFER!

Sep 13, 2010 07:48 AM
Ken Gramley
Cary, NC

Donna - Thanks for the thoughts, looks like you could make a full post out of that!

Sep 13, 2010 03:37 PM
Tracy Santrock
Santrock Realty Group Inc. , - Cary, NC
Raleigh - Cary Broker

Way to go Ken!  Congrats on the feature!  I agree - leave the emotions at the door and make a serious fair market offer-noone likes to write several offers, even in this market :)

Dec 04, 2010 07:28 AM