Grandma at 30?

Reblogger Chris Webster
Services for Real Estate Pros with Island Palms Realty

I wrote about this same subject 2 years ago! It never ceases to amaze me when I see an Agent's photo that was taken 20+ years ago. It is so common. People want to feel like they know you when you meet face to face.

Original content by Jon Zolsky, Daytona Beach, FL

I was reading a blog today. Good blog, well written, well thought of. And when I read that the Member has married children, and has a 6 year-old grandson, I look back at the photo. Is this a photo of her daughter? A nice-looking late 20- early 30ish female… Nope, the photo is of the member…

Recently I met an agent, whose photos I have seen so many times on his signs. I did not recognize him when we met. The guy introduced himself and I was looking at someone my age, not my son’s age, and that’s how he looks on his signs.

reflection - jon zolsky blogAnother good agent is using a photo on all her advertising materials, which is very flattering. She squashed the width. So now she is taller and thinner. It does not look very natural, but that is what she uses.

90% of people use Internet to search for properties. So next comes this exciting moment when the customers walk into the office, and then start looking around for their agent, as they do not recognize this young and thin agent in a grandmother sitting in front of them.

Look at their face. It often reads “You? You gotta be kidding me…” And how funny it sounds when you have to explain that for the last 28 years you did not have time to get yourself a new picture…

I think it creates more awkwardness and uneasy feeling rather than helps. Where it puts the agent. From liar to delusional? In terms of branding it is like making one step forward and two huge steps back.

The whole point of a photo is making them feel they know you. Real Estate is not about dating, and if we are not all Angelinas and Brads, it is fine. But if they come and find that you are not really you, then what is the point of flattering ourselves?

Is she really 30? No, it is an optical illusion.  And we are illusionists...

*  Image courtesy of daniel spils via

Steve Davis
Davis Coastal Properties - Carlsbad, CA
Carlsbad CA

I wish I had saved those business cards from people - men and women - who never changed their pictures!  They are startling to see. Thanks for the post!

Sep 12, 2010 06:08 PM
Joan Valverde
HomeSmart - Colorado Springs, CO
GRI,CDPE,CNE,MRP,SRES Colo Sprgs, Blk Forest, Monu

Chris, I agree, when you see the photo and see the person, sometimes it is hard to put the two together!  Have a good day, or evening.

Sep 12, 2010 06:14 PM
Paul Collins
Colorado Altitude Real Estate & Investment, LLC - Colorado Springs, CO
Park County -11 Mile Reservoir - Colorado Springs Realtor

If the agent isn't up to date or honest in depicting themselves, what else might they be fuzzy about?  Would make me think twice as their client.

Sep 12, 2010 06:29 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices


Noticed you have reblogged this post. Thanks, I feel flattered. I think I missed your post two years ago about this

Sep 13, 2010 02:11 PM