Atlantic Highlands: Teaching Agents About a Town They Don't Know Well Enough

Real Estate Agent with Resources Real Estate

What do you do when you're in a market where the majority of agents have blinders when it comes to towns outside of their primary market area?

How 'bout, throw it a party?

In the northeastern part of Monmouth County where there are affluent towns such as Rumson, Fair Haven, and Little Silver, among others, that seem to monopolize the attention of many agents, some area towns suffer in comparison despite the fact that these towns have their own strong and distinctly different features.

Prime example:  Atlantic Highlands.Atlantic Highlands Harbor

Here's a town with incredible attributes:

  • A viable downtown area with great restaurants (Copper Canyon, AMA, Wine Bar), shops (I love The Flaky Tart!), movie theater and more.
  • Some of the most astounding views on the east coast with the highest point on the eastern seaboard - views of Raritan Bay, Sandy Hook, the Atlantic Ocean, NYC in the distance
  • Great architecture - reportedly the second highest number of Victorian homes in NJ after Cape May
  • A municipal harbor - a wonderfully protected harbor for boats large and small that provides easy access to the ocean, the bay and New York Harbor
  • High-speed ferry commuter service to Manhattan - I've had clients who were able to walk from their home to the ferry to their office in lower Manhattan and be sitting at their desk in under an hour.
  • Proximity to ocean beaches & immense parkland (Hartshorne Woods' 700+ acres of trails.)
  • A burgeoning arts community with music events (the monthly open mic), film events (FilmOne Fest of one minute films) and more.

You get the idea.

It's funny, Atlantic Highlands is the place I take any relocation clients I get moving from California and it's the place they inevitably say they want... even after I've shown them the more "affluent" area towns.  Why?  Because of the views, the sense of community and feeling of being in the heart of of natural beauty.

To try to educate our colleagues and perhaps (dare I say) sell our listings, a bunch of us agents with listings in Atlantic Highlands have banded together to create "AHa! - Atlantic Highlands Access" -- we're having a collective "Aha moment" and hopefully will clue others into what we know to be true... this town rocks!  Atlantic Highlands Victorian

When:  Sept 14th 11-2pm
What:  28 houses open for brokers representing 15 agencies from great rentals to mult-million dollar homes
Who: Brokers & agents from all over Monmouth County
Where:  Throughout Atlantic Highlands with lunch at Indulgence Cafe compliments of Chuck Lero / Two River Community Bank
Download the flyer.

The Atlantic Highlands Chamber of Commerce is supporting this and we'll have hundreds of dollars worth of prizes & gifts from local shops & restaurants. 

If you're an agent who is less than familiar with this great town, I hope you'll join us.  If you're not an agent, I hope you'll consider Atlantic Highlands next time you want to experience a wonderful small town with a lot goin' on. 

And if you're thinking of moving?  Definitely give me a call.... I'm happy to give you the tour.

Thomas McCormack
Resources Real Estate | 112 E River Rd | Rumson, NJ 07760
732-212-0440 x212

Search homes in Atlantic Highlands.

Posted by

Thomas McCormack
Managing Partner - Broker
Resources Real Estate
Rumson, NJ  |  Monmouth Beach, NJ  |  Red Bank, NJ

Comments (5)

Kathy Kenney
Keller Williams, Princeton, NJ - Robbinsville, NJ
Realtor - Princeton & Central NJ Homes for Sale

Tom, great post!  I have not been to the Highlands in years, but I will put it on my bucket list!  Love to check out "towns"!  Good luck tomorrow, I hope you have a great turn out!

Sep 13, 2010 02:01 PM
Suzanne McLaughlin
Sabinske & Associates, Inc. (Albertville, St. Michael) - Saint Michael, MN
Sabinske & Associates, Realtor

Tom, great idea.  How did you get them to all cooperate?  That would be a post in and of itself.  I hope you have a great turnout! 

Sep 13, 2010 03:22 PM
Thomas McCormack
Resources Real Estate - Rumson, NJ

Kathy:  Please come back and check out Atlantic Highlands again... it's really a great place.  We had a wonderful turnout today and the house that I was holding open had a spectacular view.  Thanks for your good thoughts.

Susan: Thanks... I may follow up with a post about the event... it went very well and was very well attended.  There was a willingness to cooperate I think because everyone is eager to get their listings sold!

Sep 14, 2010 09:15 AM
Andrew J. Lenza
Coldwell Banker Residential Brokerage - Holmdel, NJ

Tom, as a Broker who participated in the event you did a great job of organizing the "Ah-a" day. I stopped by to see you at your Simpson Avenue listing. Missed you -- maybe next time.

Sep 17, 2010 03:10 PM
Thomas McCormack
Resources Real Estate - Rumson, NJ

Andrew: Thanks for supporting the event.  I was hosting the open house at 120 Ocean Blvd while two agents in my office hosted my other listings including Simpson.  Still have to get the "cheat sheet" out which I'll make sure you get.  I saw your name in the gift raffle tickets that we collected... sorry you didn't win, there were some great prizes. 

Sep 18, 2010 04:18 AM