Has Charlotte spun her web on your For Sale sign? Has the flyer box become home to the lawn pests?
Selling s stale listing in a buyer's market can be challenging at a minimum. The basics of marketing remind us that selling is a marketing issue. To successfully sell a product it must be positioned as the most competitive product to the largest potential market. In short, you have to be a front-runner in price, condition, and location.
Here are a few tips to revive a fading listing:
• Stop Selling the Competition instead, eclipse the competition by being among the top 10% of homes in your market.
o Stand out in a crowded market. Gone are the days of clean, list, sell. Seek professional help.
o Analyze current comparables Know what is selling, for how much, and take a gander at their MLS photos. Finally, adjust the listing accordingly.
o Revamp the home's online presence. MLS pictures produce showings. Photos should be of good quality, flattering angles and current (no summer photos in the winter).
• Diversify the Marketing Strategy
o Maximize social media avenues: Active Rain, Facebook, Twitter, Linked In, etc.
o Shot videos of the benefits of the neighborhood, upload them on You Tube and share.
o Use TV ads, Caravans, updated flyers.
• Give a buyer a bang for their buck - Even on a limited budget
o If another price reduction seems redundant, consider professional home staging. It usually costs much less than a price reduction and could be the drastic change your listing needs.
o Energize up the curb appeal. Use seasonal colors. Bear in mind this does not have to break the bank. Be creative.
o Try buyer incentives. Builders frequently use this strategy, see if it works for you.
• Most importantly be positive, flexible and pro-active.
Please share your creative tips on weathering today's market.