|From the Publisher
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|Print Is Working for Me
"I recently sold a $2.5 million home that was featured on the front cover! I know for a fact the buyer found out about it from the cover. I also recently sold another home and the buyer brought her copy of Homes & Land to the negotiating table! Keep up the good work. Print is working for me. Thank you!"
David Connors, Coldwell Banker Nelson RealtorsÂ®, Inc., Tennessee
||How to Create a Great Ad
Having a well designed ad is essential for getting home shoppers' attention. The Ad Makeover video and Gallery transforms typical real estate ads into pages that brand agents and make listings stand out.
See the Transformations
|Re-Strategize and Adjust to Stay Relevant to Today's Sellers
by Joeann Fossland, RealtyTimes
The availability of information online in the 21st century has radically changed many industries, including real estate. The "one size fits all" model is quickly becoming antiquated. Consumers want choice. They want more control. They are more educated and feel more empowered, and many do not fully understand the value of the real estate agent in their transaction. Our ability as professionals to interpret the information and bring value and sense to it all is vitally necessary to help a consumer make good decisions.
||Win Listings with Homes & Land
Homes & Land has created a short video to help you stand out from the other agents. Imagine how impressed home sellers will be when your marketing solution includes Homes & Land's print AND online products. You can show home sellers this video as part of your listing presentation; you can email a link to the video in advance of your listing presentation as a preview; or you can send it after your presentation to those sellers who want to think about which agent to list with.
|"We are all faced with a series of great opportunities brilliantly disguised as impossible situations."
Charles R. Swindoll, Writer
Homes & Land of Knoxville
Marketing Minute Edited by Adrian Amos