Online Marketing tools (Using them to their Max!) Series 1

Using online marketing tools for your product or services surround you, even if you aren't aware of them. In our industry (Real Estate Marketing) we have studied the most effective online tools and re-sourcing for our product. Last year we received the CSM (Certified Social Media Marketer) designation and without doubt it gave us the arsenal and awareness to grow our business with internet marketing. Our business currently received 80% of its referral and lead database from out expansive internet marketing.

Understanding the volume of resources can be overwhelming, however understanding how to master the details of only a few tools is very obtainable. Todays series will focus on the only photo tool we use to share our marketing with clients. Picasa is googles online photos album and sharing resource. We use Picasa not as a home album host, but a business photo marketing host for clients and leads. Picasa has specific tools for marketing, google map tags to show where your services are, or in our case where our active properties are located. Links can be shared via twitter, facebook, and any other social media site. Specific notes about your products can be made in detail about the photo albums. For examples of how this tool works and looks, our albums can be viewed here: http://picasaweb.google.com/ktc629

Using this tool to the Max is simple. For your clients it's a great way to share photos of marketing that you have done with their friends and family. It is a very simple way to expose your product to the world. Most of all its a great way to express your business reputation. Picasa is a program that needs downloaded to your PC or laptop from www.picasa.com it will auto-capture photos from your photos albums. You will have ability to accept or reject photos added to your online album. Online sync can be preformed once the albums have been created also all details pertaining the specific album are all editable.

Easy, simple and effective: Picasa is powerful online photo album fully customizable and easy to use. Thinking out of the box at maximizing the usage of a photo album are endless.

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