Marketing Should Equal Name Recognition

By
Real Estate Agent with Coldwell Banker United Realtors® ~ 512.750.6899

marketingThere is room for all types of personalities in the real estate profession!  Some agents are fun loving and appeal to a certain sector of buyers.  

Others are more serious by nature and appeal to another sector.  Some agents are chameleons and can appeal to most all sectors.  We want to make sure the way in which we market ourselves results in name recognition.  Are you thinking outside the box and creating marketing that sets you apart from your colleagues?

Our own Craig Rutman in ActiveRain, in my book, is one funny man and a marketing genius!  If you follow his posts you will remember to refer him if you have a client planning a move to the Apex/Raleigh/Wake County area!

Another marketing genius is Kulula Air, a South African low-fare airline. They began a marketing campaign that is an eye catcher and a Kulula Airdeparture from their competition!  One of their Boeing aircraft is named "Flying 101" and is entirely covered with details and funny remarks about the plane.  The desired result is to be remembered and they get an A+ in this department!  I love the caption "the big cheese"!  Check out their blog:

 Flight History Aviation Blog

                                                               (Photo by Malcolm Nason)

Remember (especially in this market) to set yourself apart from the pack and create marketing pieces that give you good name recognition!

I provide marketing products and services that ignite action.  From finding new customers to energizing the ones I know and love, my tools can help stimulate the sale of your home.  For more information, please visit our websites www.reloaustin.com and www.canyoncreeknews.com.

If you need to make a NW Austin move in 2010, please contact me at 512 346-1799 or email at dillard@reloaustin.com.

We are your Neighborhood Real Estate Consultants                               "YOUR PERFECT PARTNERS"

CLICK HERE TO SEARCH FOR HOMES FOR SALE IN AUSTIN, TEXAS

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Gita Bantwal 09/18/2010 12:13 AM
Topic:
ActiveRain Community
Groups:
Realtors®
Lone Star Real Estate Professionals
Coldwell Banker Group
Dedicated Bloggers
ABC's of Real Estate Marketing
Tags:
marketing
active rain
real estate agents
creativity
boeing
south africa
real estate marketing
real estate
78726
kulula airlines

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Rainmaker
159,361
Suzanne Gantner
Sky Realty, Central Texas Real Estate - Round Rock, TX
GRI, E-Pro, SRES, SRS, ABR

Really good reminder to those of us that like to market. We need to set ourselves apart and work on our branding continuously.  Great job!!  I love that plane. Funny! 

Sep 18, 2010 08:18 AM #62
Rainmaker
564,104
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Hi Dorie -- Sometimes...you just know good marketing when yous see it, you don't even have to think about it, analyze it, it just works.  I think probably less than 2% of real estate advertising would classify as such so this field is ripe with opportunity.

Sep 18, 2010 08:26 AM #63
Rainer
30,892
Ryan Case
Pacific Servicing - Temecula, CA

That looks like a fun plane to fly on :) Great blog post, marketing is huge and is very important in the real estate industry to set yourself apart from the others

Sep 18, 2010 08:27 AM #64
Ambassador
1,704,110
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I agree find an area that you're good at and make yourself stand out in the crowd.

Sep 18, 2010 08:30 AM #65
Rainmaker
1,240,821
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Dorie:  Congratulations on your Feature post!  It's about time!  And I understand your marketing and branding message.  It IS important.  Jane Peters and I have had this discussion before ... and I've related to her that I think for a lender, the image needs to stay pretty lacking of any Barnum and Bailey.  People seem to have lost their patience and sense of humor with my brethren ... and rightfully so in many cases.  Finding that right balance, appeal, and image is important.  I want to be remembered ... but for the right things ...

Fantastic post and topic, Dorie!

Gene

Sep 18, 2010 10:04 AM #66
Rainmaker
3,857,201
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Sonja,

I really love it....how creative is that??

Sep 18, 2010 10:59 AM #67
Rainmaker
3,857,201
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Leslie,

I thought it was great marketing of their airline!

Sep 18, 2010 11:00 AM #68
Rainmaker
3,857,201
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Fernado:It can be addictive..always searching to set yourself apart!

Hi Suzanne: I love the plane lso!

Sep 18, 2010 11:01 AM #69
Rainmaker
3,857,201
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Chris: You are right..real estate advertising is ripe for some changes!

Hi Ryan: You know they have a great time on this airline!

Sep 18, 2010 11:04 AM #70
Rainmaker
3,857,201
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Tammie,

It is important to find an area or a group to target and then create something to make them remember you!

Sep 18, 2010 11:05 AM #71
Rainmaker
3,857,201
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Gene,

Thank you! I agree as a lender your marketing needs to be like what you do..relevant, educational, honest..people have lost their patience and want some good solid answers and explanations in today's lending environment! I want to be remembered also but for the right things!

Sep 18, 2010 11:09 AM #72
Rainmaker
84,590
Stephen Garner
Hub Media Company - Tempe, AZ
Hub Media Company
So many agents want to be the "purple cow", I even see agents with it in their marketing- Here is a hint:if you need to say your marketing is purple cow, it isn't LOL, Don't be the purple cow, be your own Nike Swoosh! Revolutionize your marketing so that you are the natural answer to their problem. Great post!
Sep 18, 2010 11:23 AM #73
Rainmaker
222,657
Scott Baker
www.eHomeReports.com Coldwell Banker West Shell - Liberty Township, OH
Realtor Homes for Sale in Cincinnati, West Chester, Mason, OH Area

I really like that plane. Some marketing guy is laughing right now, they LET me do this to a jet. People will remember it though. Thank you

Sep 18, 2010 11:56 AM #74
Rainmaker
662,099
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

I enjoyed the read today. Thanks!

Patricia

Sep 18, 2010 12:19 PM #75
Rainmaker
1,369,008
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

I have never heard of that airline. I like Southwest for its irreverant songs on some flights.

Sep 18, 2010 01:15 PM #76
Rainmaker
3,857,201
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Stephen: Thanks for stopping by!

Sep 18, 2010 03:15 PM #78
Rainmaker
3,857,201
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Scott,

It's all about remembering and the airline is certainly making you remember what they have to offer!

Sep 18, 2010 03:17 PM #79
Rainmaker
3,857,201
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Patricia,

It's all in making a difference!

Sep 18, 2010 03:19 PM #80
Rainmaker
3,857,201
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Cheryl,

Kulula is making a name for themselves..great marketing

!

Sep 18, 2010 03:20 PM #81
Rainmaker
3,857,201
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

God evening Erica,

You have got a good marketing strategy ..be different, set yourself apart!!!

Sep 18, 2010 03:23 PM #82
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Dorie Dillard CRS GRI ABR

Serving Buyers & Sellers in NW Austin Real Estate
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