There is room for all types of personalities in the real estate profession! Some agents are fun loving and appeal to a certain sector of buyers.
Others are more serious by nature and appeal to another sector. Some agents are chameleons and can appeal to most all sectors. We want to make sure the way in which we market ourselves results in name recognition. Are you thinking outside the box and creating marketing that sets you apart from your colleagues?
Our own Craig Rutman in ActiveRain, in my book, is one funny man and a marketing genius! If you follow his posts you will remember to refer him if you have a client planning a move to the Apex/Raleigh/Wake County area!
Another marketing genius is Kulula Air, a South African low-fare airline. They began a marketing campaign that is an eye catcher and a 
departure from their competition! One of their Boeing aircraft is named "Flying 101" and is entirely covered with details and funny remarks about the plane. The desired result is to be remembered and they get an A+ in this department! I love the caption "the big cheese"! Check out their blog:
(Photo by Malcolm Nason)
Remember (especially in this market) to set yourself apart from the pack and create marketing pieces that give you good name recognition!
I provide marketing products and services that ignite action. From finding new customers to energizing the ones I know and love, my tools can help stimulate the sale of your home. For more information, please visit our websites www.reloaustin.com and www.canyoncreeknews.com.
If you need to make a NW Austin move in 2010, please contact me at 512 346-1799 or email at dillard@reloaustin.com.
We are your Neighborhood Real Estate Consultants "YOUR PERFECT PARTNERS"
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