Its your reputation cowboy, so manage it well...

By
Real Estate Broker/Owner with The LivingWell Team 0588650

Its your reputation cowboy, so manage it well...

SkyRider

*Image rights reserved by Telegraph.co.uk

In the real estate industry your reputation is the most important asset you have. You should manage it as such and always remember it takes years to build a good reputation and only moments to ruin it. But what actually builds a good reputation? Treating people with respect and doing a job beyond your clients expectations.

Do you treat your clients as individuals with their own distinct set of goals, desires and needs? Perhaps you treat your clients more as a number; say transaction 37 out of your desired 50 for the year?

The airline industry began with a reputation of luxury, superior service and being a special form of transportation. As time progressed their standards dropped, they changed their level of service to increase their volume and revenue stream. Currently most people to not have that special experience flying. The airline industry is floating a brand new idea: The SkyRider.

Personally, I think whomever came up with idea should be fired and the idea scrapped. I fear that it will be implemented. Just as this strikes fear into the hearts of air travelers world wide, poor service or being non-responsive strikes at your reputation. If you do not constantly strive to provide a great client experience, they may be describing you in a very negative manner. Similar to a transcontinental flight in one of these... 

Comments (3)

Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I heard about that economy ride on the new this morning.....they cramp you in for less money.....

Sep 15, 2010 05:18 AM
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Brent & Deb, at least the airlines are now free to craft their own price/service quality options.  In the old days, the government would not let them compete on price, so all they could do to attract passengers was to upgrade service quality, but at a very high price.  Now they can compete with either service quality or price, and so far the marketplace seems to be voting for bare bones service at lower prices.

Sep 17, 2010 01:49 PM
Stanton Homes
Stanton Homes - New Home Builder - Raleigh, NC
Design/Build Custom Home Builder in North Carolina

Wow, what a quote from the article:  "The seat ... is like a saddle. Cowboys ride eight hours on their horses during the day and still feel comfortable in the saddle."

Have you ever seen those "tenderfeet" wobbling around after a day in the saddle?  Most of us are NOT used to it.

Sep 22, 2010 11:19 PM