When to Stage a Property

Home Stager with Stage It Atlanta

Should I Stage My Home?

Many Realtors and sellers alike question if they should go the trouble and added expense of staging a property prior to listing it on the market. 

A coat of white paint, clean floors, and decluttering are all that a staged home needs, right?  No - that is simply not the concept of home staging.

Home staging is a marketing strategy used to place your property above the competition. Stagers design the house to feel warm, inviting, and appeal to the broadest number of potential buyers. 

Staging a home is far less expensive than the monthly carrying costs of waiting for the right buyer.  


If you can answer yes to any of these questions, consider a professional stager. 

•        Have you lost equity in the home and want to get the highest possible price?  Staged homes often give buyers a higher comfort level in making a major purchase.

•        Is your home in a market that is in close proximity to new construction? Most if not all builders use home stagers or interior designers to market there property. 

•        Have other homes in your area been staged?  Search the homes in your zip code and make sure your home outshines them. 

•        Are there repairs minor or major that have been left undone?  Professional stagers have affiliations with contractors and know who to go to for affordable repairs. Buyers will give low-ball offers to compensate for unattended to repairs, if they are willing to do them.

•        Have you lived in the property for over five years?  Chances are you can use some tweaking to update the home.

•        Did an interior designer design the home?  Interior design is customizing a home to meet your personal preferences, while home staging is depersonalizing a home to suit a broad pool of buyers.

•        Will the exterior of the property benefit from some sprucing up?  Professional home stagers will stage both inside and outside of the home.  Getting buyers in the door is equally important to a home that shows well.

Posted by




Atlanta Home Staging Professional

Stage It Atlanta, LLC


We create a buyer's dream...

Comments (6)

Jill Banks,
Happily Better After Room Redesign & Home Staging - Mt Laurel, NJ
South Jersey Home Stager

I especially like your point about staging a home that was decorated by a professional decorator.  Most people think if a decorator styled the home, it doesn't need staging, but you're right--professional decorating is very taste-specific, which does not translate into wide buyer appeal.

Great post!

Sep 15, 2010 01:22 PM
Karen Searle, Home On Display
Peterborough, ON

Great blog Janine.  I agree with all of your information.  I hear from so many agents - "That house is in great shape and doesn't need staging."  Even the nicest homes can use objective feedback which could bring the property from "great" to "out of this world."

Sep 18, 2010 09:12 AM
Margaret Oscilia
Creative Concepts-Home Staging and Contracting, Salem Oregon - Salem, OR
Home Stager, Salem Oregon

I dread it when I hear the words "we just painted" and I see an ocean of white walls before me!  We've just got to keep educating sellers and agents on how effective staging can be!  Great post!

Sep 24, 2010 11:47 AM
Janine Bell
Stage It Atlanta - Atlanta, GA
Home Stager - Atlanta Georgia Home Stager

Jill - My point exactly interior design sidetracks the seller.  Yes your home is beautiful but it was designed for you, not the buyers.

Sep 24, 2010 03:39 PM
Janine Bell
Stage It Atlanta - Atlanta, GA
Home Stager - Atlanta Georgia Home Stager

Karen, staging can boost the homes sellability.  Every house on the market can benefit from staging.

Sep 24, 2010 03:59 PM
Janine Bell
Stage It Atlanta - Atlanta, GA
Home Stager - Atlanta Georgia Home Stager

Margret, white walls are a step in the right direction though they simply do not add warmth to the home.

Sep 24, 2010 04:09 PM