My lead generation system is an open book

Real Estate Agent with Bison Properties

I have clients who ask me: How do you find your buyer / seller leads? I'm quite honest with my answer on how I find them.  I find them through a combination of online / offline marketing.  My website, company website, Craigslist, expired listings, FSBO listings, etc. 

The interesting thing is I don't find many agents who share my enthusiasm in the open book policy. We aren't magicians, pulling the curtain to reveal the final piece and not let them in to see the work that goes into it.  From my observation, some feel that their leads / clients might be disappointed with what it really takes.  Or worse, feel that the agent isn't doing enough.

I want to show my clients my hard work, but also include them in the process so they can be more informed. That's what most of my clients like.  The fact that their is work going into it and the mystery behind it goes away.

If you ever want to know what / how I do things, feel free to ask!  And to my real estate colleagues, do you do the same?

Comments (1)

Mario Gattavara
IMPACT California Properties - Oroville, CA
(Lake Oroville Area)

Good to see someone else that puts in some creative enthusiasm to listings, etc.

Sep 16, 2010 05:33 AM

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