Home Staging Tips: Staging for the Senses

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Home Staging Tips: Staging for the Senses

Article 2. The Sense Of Sight

A visually appealing home invites potential buyers to imagine their new lifestyle in their "new home".  Buyers tend to linger a while longer and soak in all of the details.  How can you create rooms that look great and evoke a positive emotional response?  You can stage your home with the Three C's in mind...Cleanliness, Clutter, and Color.

These home staging tips are simple and serve as the bedrock for preparing your home for sale.


I like to mention cleanliness first because it is crucial to the staging of your home.  Buyers do not want to inherit someone else's dirt, nor do they want to pay a cleaning service to do the job.  So, it's important to clean everything from ceiling fans to baseboards. 

When you live in your home you don't always notice the places that are up high or down low that get dusty.  So, I recommend that you start in one room and check everything from top to bottom.  

Pay special attention to the bathrooms and kitchen.  These are the rooms that "sell homes" as we like to say!  Remember to clean the outside and inside of all appliances including the refrigerator.  Although most homes for sale do not include a refrigerator, some people will look inside.  The oven, microwave, and dishwasher should sparkle.  The counters and floors should shine.  The sink should gleam and there should be no signs of dust anywhere.  It sounds rigid, I know, but it's all about marketing a product and achieving top dollar, right?

 bathroom with flowers



Here is my definition of clutter: anything that distracts a potential buyer from appreciating the architectural details of a home including the walls, floors and counters.  Clutter could be:paper, collections, piles of stuff, too much furniture, small rugs or personal items and appliances that overwhelm counters.  Clear out the clutter and increase the value of your home.



brown sofaColor:

Color is subjective and should be reserved for small items such as pillows, art, and accessories.  When staging your home, look at the wall color in each room.  Dark, bold, and bright colors do not appeal to everyone and you should consider painting the walls with a neutral color such as Kilim Beige or Macadamia from Sherwin Williams.




A home that pleases all of the senses may reduce it's time spent on the market.  For more information on staging for the sense of smell, read Article 1. Home Staging Tips, Staging for the Senses.

 Your Dallas home staging consultant,

Holly Bellomy



Posted by

Your Dallas Home Staging Consultant,

Holly Bellomy, RESA-Pro

Dallas Real Estate Staging, Owner

Vice President of Membership, RESA Dallas 2011

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Comments (3)

Lee Davenport
Sandy Springs, GA
Learn With Lee: Real Estate Coaching & Consulting

These are great tips yet very simple, making them easy for any Seller to do! 

Sep 16, 2010 09:40 AM
Doug Dawes
Keller Williams Realty Evolution - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

A stager I have worked with, AR member Paula Bramberg Gaull, a couple of tiimes and one thing she shared with me was this; Thinker like a seller not a dweller. Sage advice. People can declutter easily. Afterall, they ARE selling their home so why not suggest they get an early start on packing away those things causing clutter on the floor, walls, mantles etc?

I also like your post tips

Sep 16, 2010 09:43 AM
Holly Bellomy
Dallas Real Estate Staging, www.dallasrealestatestaging.com - Allen, TX

Hi Lee and Doug!

Thank you for sharing your thoughts!

Sep 16, 2010 01:49 PM