I just Sold a house - after Trying everything in the book.....

By
Real Estate Agent with Wolf Real Estate Professionals

I just sold a house!  You say, "You are a real estate professional, I would expect you to sell a house!"  Let me explain. 

Back in May, I received a call from a party that owned a home in Anchorage.  They had moved from the home 18 months prior.  They had tried to sell the home two years ago, with another real estate agent,  and the house didn't sell, so it was rented for a year.

I listed the home, completely vacant, for what seemed to be a fair price.  We had showings every week or so.  We open housed it.  We were several buyers second choice (the bridesmaid, not the bride).  We reduced The vacant, and plain, living roomLivingroom lightly stagedthe price.  We advertised....still no sale. 

A month ago, when I called an agent who showed the home they commented "We just didn't feel the love".   It dawned on me, the house was JUST TOO PLAIN! 

After a visit with the seller, they agreed to have the home professionally staged.  This is where they come in the house and put plants, furniture, pictures and other appropriate "homey" things in each room. 

The showings improved right away.  Within a week, we had an offer which the seller accepted! The seller said "this is awesome news!

The cost of staging was $1,200.  That includes installation, and keeping the furnishing in the home through until closing.

Of course, no one wants to spend more money than they have to, but in this case it made all the differance between selling and not-selling!

 In retrospect, I suppose we should have staged right away and we might have been closed by now!  The moral of the story is a vacant home doesn't always show it's best foot forward!  Spending a modest amount for staging can make all the difference!

Comments (7)

April Hayden-Munson
Brookfield, WI
Brookfield Wisconsin Real Estate

Nice story!  Glad it worked out so well.  Most buyers can't visualize their possessions in a home.  They need to see some furniture to be able to figure out where their things will fit.  Just the photos you show prove that point!  Way to go Dan!

Sep 16, 2010 07:48 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

It does make a difference. Unfortunately, try telling that to homeowner's who refuse to lower their price or spend a little to make their property outshine the others on the market.

Sep 16, 2010 07:51 AM
Clark Cook
1st Choice Realty of Fayetteville, LLC - Fayetteville, NC
Marketing Homes For Sale In Fayetteville NC Area

Point well made Dan. It ties right in with an earlier post today by Rainmaker Janine Bell.

Sep 16, 2010 07:53 AM
Don Spera
CR Property Group, LLC - East York, PA
Serving York and Adams County, PA

Staging has definitely become a major player over the past couple of years to help enhance the saleability of a home.  3 Cheers for you Stager's out there.

Sep 16, 2010 08:17 AM
Deborah Byron Leffler BzyBee Real Estate Lady!
Keller Williams Realty Boise - Nampa, ID

Great...you never know what the key to getting the house sold is....looks like you found it here though!   Great Job!

Sep 16, 2010 08:21 AM
Candy Miles-Crocker
Online Real Estate Agent Training - Chevy Chase, DC
Realtor - Real-Life Real Estate Training

Staging is definitely key in vacant properties with wide open spaces or those with very unique spaces.  Most people are visual and therefore need to be shown what to do with the space.

Sep 16, 2010 08:52 AM
Anonymous
Dan Wolf

Thanks for the kudo's guys!  It's funny, I know better.  It's a little harder to sell the idea that it "takes money to make money" when the seller wants to make all they can and not leave any money on the table.  Faced with not selling at all, it seems like a smart decision!

Sep 16, 2010 09:36 AM
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