Why are Buyers SO Selective?

Real Estate Agent with Coastal Properties Group International


Buyers are extremely picky these days because they can be - real estate is their game in the 2010 market.  What's a seller to do?  What is the best course of action for a professional Realtor to do?  Prepare their property to the best of their ability in order to:

  • create amazing MLS pics that will make buyers STOP at their listing 
  • create a desire in buyers, making them want to see more from the MLS pics 
  • bring the potential buyers in to see more (you only have 3 seconds to capture your buyer on the internet)
  • selling in the shortest amount of time
  • create maximum buyer interest in order to generate more offers, in a shorter time

Three times in the last week I have had buyers express a desire to purchase all the Staging furniture in my Selling Edge Staged Homes.  What does that say?

  • Staged properties make lasting good impressions
  • in the mix of distressed properties on the market today buyers recognize prepared properties as a good value
  • buyers cannot always envision furnishing a house so they want what looks good & is easy
  • if they like what they see they buy it, lock, stock & barrel!

Realtors - I have to tell you many, many of your properties are dirty - you have no idea what a difference a good cleaning can make in the presentation of a property.  A dirty property presents itself as neglected, poorly maintained and in disrepair.  What are your listings saying?

Buyers are savvy and not easily SOLD.  Selling Edge Staged Homes are selling, on average in 42 days in 2010.  What is your average?  As a professional Realtor you should know.



Selling Edge Home Staging

Comments (6)

Dan Edward Phillips
Dan Edward Phillips, Humboldt and Del Norte Counties, CA - Eureka, CA
Humboldt and Del Norte Counties, CA

Good Morning Jan, very good advice to both agents and sellers.

Sep 16, 2010 11:39 PM
Gordon Sloan
Group1 Real Estate, selling houses in Salt Lake City Utah - Salt Lake City, UT
Salt Lake Homes For Sale, Salt Lake Real Estate

Jan: I know of no scientific studies that support this, but I believe that property owners that do not offer a cared for home will get lower offers. Not because the home is dirty, but because the owner has forfeited a measure of respect.


Sep 16, 2010 11:43 PM
Laurie C. Bailey-Gates
Robert Paul Properties - Barnstable, MA

It amazes me how some Sellers will forego the cleaning to save time and money and then frown on the low offers.



Sep 16, 2010 11:46 PM
Adam R. Cohn
We actually get mortgages closed FAST!

Buyers are very picky these days, I have to agree.  Good advice!

Sep 17, 2010 12:08 AM
Jan Whitlow, ASPM
Coastal Properties Group International - Indian Rocks Beach, FL

Thanks, for the comments, guys.  I have to say I KNOW Professional Home Staging adds value.  I see it every day. You are right Corle its not science but Staging is success.  When a home is prepared well in this market it is truly a breath of fresh air to the buyers, resulting in offers sooner.  Florida is a mess right now with short sales & forclosures.  The banks still want top dollar for the properties but have not maintained them - its cruel what is happening to my home state.  Houses are sitting, that's a no/no in our climate.  In the end its going to cost thousands more than the investment in Home Staging to get the properties moved.  I wish more would "get it."

If a property looks like work & a project, trust me, most buyers won't want it!  They will buy the "pretty home" down the street.  Distressed properties will sit longer than they should.  To quote Barb Schwarz, The Creator of Home Staging®, "The investment in Home Staging is less than your next price reduction."  There is the measurable value in what Professional Stagers do.

Sep 17, 2010 12:29 AM
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

Your so right....because they can be and they are!!!  That's exactly why sellers need to consider staging in advance of placing their home on the market!

Sep 27, 2010 01:15 PM