What is Appropriate Dress for a Real Estate Professional?

Reblogger Joy Carter & Jeff Booker Brother and Sister Team
Real Estate Agent with Keller Williams Parkland/Coral Springs Realty-GreatFloridaHomes Team BK-0450270

Attended Rain Camp

The following is my comments to another agents post.....

I started my PROFESSIONAL Business Career by reading, "William T. Malloy's Dress for Success Book."  Not sure if it has been updated, but it was enough for me.

To this day, if I am in a Department store, people ask me for directions, instructions etc because I look like I work there.  I swing around my pocketbook on my shoulder trying to be helpful and say, "Yes, the bathrooms are down on the right" or I think the pants are over there, but I don't work here.

When I have had to "AGENT ACCOMPANY" at times I had to ask......Are you the agent?  Because I could not tell the difference between the client and the agent.

It is either education or an attitude of care?  Either way, we always have a choice about how to present ourselves.    Joy

Attended Rain Camp


Original content by Marte Cliff

A few of the blogs I've read lately touched on agents showing up looking unkempt and grungy. I've seen that too.

I remember one agent whose seller required her to be there for showings. She arrived to meet me and my buyers in a pair of bagged-out sweatpants and an old t-shirt... and dirty athletic shoes. Another one used to wear an outfit made out of parachute cloth.

And one time I was looking at homes (as a buyer) in another town and was shocked to see an agent in a skin-tight, low-cut, bright pink cocktail dress and spike heels - at 10 a.m. on a Tuesday morning.

But aside from not showing up looking like you were ready to go wash the car or head for a night club, appropriate dress depends upon where you are.

In our area, you're just as likely to be called to walk up the side of a mountain or around a boggy meadow as to visit a home in town. So, wearing a skirt to work is asking for trouble. So is wearing your favorite new slacks. I remember ruining a pair once when crawling through a barb wire fence.well dressed Realtor

And the clients do notice and comment on attire...

A wealthy friend of mine wanted to sell her country home a couple of years ago and she got the idea that an agent from the city might have more buyers who could afford her home. She called me the day after her interview with these agents. She said "Can you believe it? This guy showed up in a suit and dress shoes. And the woman with him had on a long skirt and heels. She was horrified at the idea of walking the property - even our gravel driveway was too much for her. How can anybody be dumb enough to show up at a country home dressed like that?"

So, while a few do wear slacks, and a few brave women put on dresses, most agents who live and work here wear jeans. Hopefully not worn out or torn jeans, but jeans just the same. They can look almost professional when paired with a wool blazer.

And then... there are those who wear shorts. Agents who come here from other parts of the country seem to think shorts are proper real estate attire for both men and women, but the comments I've heard from clients would say otherwise. One client told me his impression was that the agent was begrudgingly taking time out from going boating to see them. Others had similar unflattering comments.

So - proper attire depends upon where you work. Suits and dresses are no doubt "the uniform" in many cities, and agents who specialize in waterfront homes can probably wear shorts without seeming unprofessional.

What I tell new agents is to look around... notice what the most successful agents in your market are wearing and copy them.




Call on Copy by Marte for:

Custom Web Copy....Agent Bios....E-mail Campaigns
Newsletters....Postcards....Custom Prospecting Letters
Articles....Blog Posts....Print Ads


Pre-written real estate letters that save you time and money -
and keep you in touch with your prospects.



This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Doug Dawes
Keller Williams Realty - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

I have found if I am not sure about the appropriate attire I will wear a sports coat, dressy shirt and slacks with a tie in my pocket. It is much easier to be able to dress down at an event [if you find you're over dressed] than to dress up if you came under dressed.

Sep 17, 2010 11:16 AM #1
LaNita Cates
REMAX of Joliet - Joliet, IL

You know, I think it depends on how well you carry yourself in your outfit too. I've seen beautiful people that dress down and look BETTER than an unattractive, slobbish person dressed in a $500 suit. I think it is how you carry yourself.

Last year I worked with a buyer that was looking in the $1.75 million to $2.00 million range. I wore jeans and tennis shoes and my sellers loved it and made a comment that they were glad I dressed like they did because it made them feel more comfortable.

It works for me to dress comfortable.

Sep 17, 2010 11:19 AM #2
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Joy Carter & Jeff Booker Brother and Sister Team

Trust Your Family's Move To Our Expertise!
Get a Free Quote Today!
Spam prevention

Additional Information