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First open house, not what I thought it would be

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Real Estate Agent with Real Estate
I did my first open house this weekend and I must say that it was nothing like I thought it would be. I did the open house for the listing agent. I felt so unprepared. There weren't any flyers there and I didn't think to make some. Lesson learned for next time. Only 4 people showed up (each one asked for a flyer) and I told them about the house and gave out my card to them. I didn't want to seem pushy or anything. I guess I'll learn how to convert them into leads for me. I would like to do an open house each weekend for the next month.

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Nick Hoddinott
Hoddinott Real Estate Consulting - West Sacramento, CA
If I could offer one sugesstion: If you make flyers, make them stand out and give them a reason to call.  As far as conversion into viable contacts:  Conversation is the best place to start.  Take an interest in people and don't sell.  That's just my two cents worth of advice I wish someone had given me before my first open house.
Aug 27, 2007 08:28 AM
Jeff Geoghan
Coldwell Banker Realty - Lancaster, PA
REALTOR, Marketing Manager

Nothing a frustrating as getting to an open house and realizing you've missed something.

Always compare notes with the listing agent the week before - are there flyers onsite?  MLS sheets (with other details not on a flyer), sellers property disclosures?.

One idea I like is to make a trifold brochure of your buyer and seller services, and staple your card to them.  Hand those to visitors with the flyer.

Also, use a one-page sign-in sheet for each guest/group.  I have 2 clipboards with sheets and pens available at all times.

Make yourself look like the pro you are!

 

Aug 27, 2007 08:33 AM
Lorna Hill
MVP Realty - Strawberry, AZ
Pine & Strawberry AZ Real Estate Agent

Always take some small give aways with you.  They should always walk out of the door with something with your information on it. The longer they keep it the more likely they will call you.

Good Luck with your Real Estate Future. Sounds like you are on the right track.

Aug 27, 2007 08:46 AM
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer

You need to find what they are looking for and make them convert because you understand their wants and needs.  On your flyers promote your blog, promote your website, promote all niches that you want to pursue.  You can do this on the back if it is blank.

For example I put New Construction (add my new construction domain), Rentals (add that domain), Foreclosures & Short Sales (add that domain), etc.

Put enough poles in the water and you will catch more fish.

Another non threatening way to gather leads is to ask for their email address and put together a monthly newsletter full of real estate tips, statistics and information.  A great way to touch!

Aug 27, 2007 11:24 AM