In the last years there has been an explosion of the Web. Social media has become the fastest change in communication of information in human history. People are "twittering" and posting their opinions on multiple social media sites. Participating in social media sites has become a dramatic game-changer that can have a big impact on small business bottom line. The rapid developments of social media sites are include the fact the following:
- 1. Facebook added 100 million users in less than nine months.
- One in six higher education students enrolled in an online course.
- YouTube became the second largest search engine in the world.
- About 80 percent of companies use LinkedIn to find employees.
Small businesses cannot afford to ignore the rise of social media marketing. Not participating on these sites will impair their share on the market.
More and more businesses are jumping on board to become "social" businesses trying to make a profit. You will need to know exactly, what are you hoping to with social media?
It is important to know in advance if you want to connect with prospects, develop conversations, build your brand, build your mailing list, or generate revenue. Even if you want to do all of these goals, you will have to decide which of them is the most important for your company.
Keep in mind that at the other end of every social media conversation is a person just like you. They have specific concerns, hopes and dreams that affect their daily lives. Listen to what they are saying, be empathetic and build bonds. Examples of this include acknowledging personal details such as birthdays or providing warm introductions to likeminded friends and colleagues.
Remember to of your social media marketing efforts. You can use tools as:
- Google Analytics and Feedburner.com can help you analyze your company's web site or blog traffic, subscriber count, keyword optimization as well as additional trends.
- Bit.ly allows you to shorten your links and track the click-throughs.
- Statsaholic.com compares rankings and other information on up to three websites at a time.
- Xinureturns.com is great for adding a URL and receiving a load of useful statistics ranging from search engine optimization (SEO) to social bookmarking and more.
For your entire Internet needs please call Virtual Florida Tours at 305 331 8960 or visit our website