Social Media a Marketing Tool for Real Estate

By
Services for Real Estate Pros with Virtual Florida Tours

In the last years there has been an explosion of the Web. Social media has become the fastest change in communication of information in human history. People are "twittering" and posting their opinions on multiple social media sites. Participating in social media sites has become a dramatic game-changer that can have a big impact on small business bottom line. The rapid developments of social media sites are include the fact the following:

  1. 1. Facebook added 100 million users in less than nine months.
  2. One in six higher education students enrolled in an online course.
  3. YouTube became the second largest search engine in the world.
  4. About 80 percent of companies use LinkedIn to find employees.

Small businesses cannot afford to ignore the rise of social media marketing. Not participating on these sites will impair their share on the market.

More and more businesses are jumping on board to become "social" businesses trying to make a profit. You will need to know exactly, what are you hoping to with social media?

It is important to know in advance if you want to connect with prospects, develop conversations, build your brand, build your mailing list, or generate revenue. Even if you want to do all of these goals, you will have to decide which of them is the most important for your company.

Keep in mind that at the other end of every social media conversation is a person just like you. They have specific concerns, hopes and dreams that affect their daily lives. Listen to what they are saying, be empathetic and build bonds. Examples of this include acknowledging personal details such as birthdays or providing warm introductions to likeminded friends and colleagues.

Remember to of your social media marketing efforts. You can use tools as:

  1. Google Analytics and Feedburner.com can help you analyze your company's web site or blog traffic, subscriber count, keyword optimization as well as additional trends.
  2. Bit.ly allows you to shorten your links and track the click-throughs.
  3. Statsaholic.com compares rankings and other information on up to three websites at a time.
  4. Xinureturns.com is great for adding a URL and receiving a load of useful statistics ranging from search engine optimization (SEO) to social bookmarking and more.

For your entire Internet needs please call Virtual Florida Tours at 305 331 8960 or visit our website

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Topic:
ActiveRain Community
Location:
Florida Miami-Dade County
Groups:
Social Renegades | Dominate Google
Broward County Homes for sale- South Florida Real Estate for Sale
Miami, FL Real Estate
Miami Dade and Broward Real Estate Marketing
Tags:
real estate marketing
internet marketing advisor
real estate companies and social media

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Rainer
169,206
Herb Johnson
Access Capital - Florence, KY

Gabriel:

How right you are, social media has accounted for 6 listings and 3 closings for me with me just starting in March of this year.

All the best,

Herb

Sep 18, 2010 12:33 AM #1
Rainmaker
134,281
Marcia Kramarz
Re/Max Executive Realty - Medway, MA
CDPE,LMC,CBR

I have saved all 4 suggestions - THANKS!

Sep 18, 2010 12:35 AM #2
Rainer
147,902
Don Spera
CR Property Group, LLC - East York, PA
Serving York and Adams County, PA

Oh, I just wish I could have a better grasp and understanding on all of this.  My comprehension of all this social media and technology is so hard to keep up with, as I feel I need an assistant that is young and energetic just for this alone.

Sep 18, 2010 12:45 AM #3
Rainmaker
58,781
Gabriel Duque
Virtual Florida Tours - Miami, FL

You just neeed to partner with the right company that will coach you all the way to success.

Virtual Florida Tours can help you on you achievement of your goals.

Gabriel

305 331 8960

duquegl AT bellsouth DOT net

Sep 18, 2010 02:51 AM #4
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Rainmaker
58,781

Gabriel Duque

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