If you have ever “had the wind knocked out of you” or had a bad choking episode, you understand that if you can’t breathe, nothing else matters.
If you can’t draw a breath, you will not be thinking about getting a contract extension signed or whether or not you will get the earnest money on time. Your entire being will be focused on survival.
In dealing with any crisis, one must establish priorities. There is little point in dealing with minutia if a deal is on life support. It is essential that the most critical issues be resolved with a sense of urgency.
Because time is of the essence, and it waits for no one.


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