Making a Real Estate Video

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I found this article on line and thought it was worth re-posting...

Author: Stan Parker

Real estate agents are now using a video when they give tours for a listing. The video will give an information on how real estate is going to be bought and sold in the near future. If you don't keep up with the competition, you will be left behind. The following are some tips on creating effective videos like these.
The video is similar to a sales presentation. Walk through the house as if you were actually showing a client the property. Pretend that the buyer is in front of you and talk through the features and benefits of the house as if you were with the client in real time.
Tell the story of the home. The video is not just about a beautiful garden or an avant garde living room. You are making the buyer experience the home, not just see it when you tell the story.
Just like film-making, utilize a script. The script can be as simple as a list with bullet points to remain on the right track. Do not say too much of what you do not want and too little of what you do want.
Keep it brief but interesting. People should be compelled to watch your videos. Make it lively and have a good narration. It should run for five minutes or less. It is better to have a video that leaves the audience wanting for more than one that drags on and on and loses the interest of the viewer. One of the advantages of a video is that the viewer can replay it at their convenience.
Don't show unnecessary parts of the home. You don't have to show the toilet or the interior of a cupboard. Your video should showcase a way of life. Try to stir the emotions of your market. Examples of these are:

-Cooking in the kitchen
-Watching movies in the multimedia room
-Relaxing in the study with a novel
-Playing board games in the family room
-Having breakfast in the patio
-Entertaining guests in the living room

You should not forget about the lighting. Make use of all the lights in the room. Extra lighting does not hurt. Videos don't have aperture speed adjustments like a camera, thus poorly lit rooms look dreadful.
Try to imagine that you are showcasing a stunning bookcase built into a room. Don't just show the bookcase out of nowhere. To show how the bookcase fits into the room, you can focus on it and zoom it in. To illustrate a general feel of the room, you can pan left and right. You can show a person getting a book from it to create a reference point for the height and width of the bookcase.
See to it that the one holding the camera stays still. This isn't an episode of CSI so you should not move the camera around.
Lastly, do not add music that distracts. Perhaps add music during the intro and at the end but not while you narrate.
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Comments (3)

Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Thank you for a very good advice. I also like the way you do it, saying that this is a repost, and giving credit to the author and giving the  link to the original.


Sep 20, 2010 02:44 PM
Real Estate In - Annapolis, MD

Gotta give credit where credit's due! It was a good article, wasn't it.

Sep 20, 2010 04:13 PM
Julie Weishaar
New Horizons 123 - Nanuet, NY

I just checked out your website - love it. How is your membership? Are many realtors taking advantage of the awesome functionality you offer?


Oct 07, 2011 05:30 PM