Yelpful in Seattle...

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Yelpful in Seattle

When I talk to real estate professionals about social media, newcomers to it are concerned right out of the gate about the time it takes. “How much of this do I need to do and what’s my return on investment,” are two phrases I hear often.

I honor those concerns. They are valid and worth questioning (over and over and over again).

My reply:  “Well actually, you’re going to have to do quite a lot of it. And, not only that you’re going to have to keep it up.” But ask yourself, “What are the consequences if I don’t do it?” After all, where now days do people spend a great deal of their time? And, “Do you think more or less people will spend more or less time online in the future?”

Social Media is not a shortcut and we’re all looking for ROI, all of us.

If you want a good web presence it’s important the search engines know a few key things about you.

1.       Who you are.

2.       What you do.

3.       Where you do it.

The better you accomplish this and the better the search engines know this, the faster and more succinctly they can index you. 

That’s why hyper-local is so powerful…

I like, the social business directory. People search it all the time to figure out what other people like us think about businesses we frequent. Where do we like to hang, where’s our favorite burger joint, who has the best price and customer service? 

It’s all about where it is.

My desk at The Talon Group - Eastlake office. This is one of my prized social media possessions, my own Yelp lunch box...

With a profile on Yelp there’s one more place you establish who you are, what you do, and where you do it. By writing reviews on local establishments you participate in the online conversation. Give and you shall receive.

Enhance the value of your hyper-local post on your blog by taking a minute to include a condensed version for Yelp. You give Google Juice to the business you review and you get it back. In your profile you can link back to your site/blog. Also, don't forget what a big door this opens to building relationships with the business community.

The dynamic difference between reviewing on a site like Yelp and blogging is the fact that thousands of people are searching the directory every day. These reviews are public info so they all get indexed in the search engines. Getting your review into the index creates a topical link back to you.

The best search engine ROI I’ve ever created was a review I did on Yelp talking about a hardware store in Renton. One small paragraph and I was on the first page of Google for almost a year using the search term: hardware renton wa

(I'm no longer page one, but what a heck of a ride for only 15 minutes of my time. And it's still in the index and my review is still on Yelp.) 

I practice my social media golden rule on Yelp... the 3 C's - I don’t Criticize, Condemn, or Complain. It’s not in anyone’s best interest to use the site as a soap box to vent to the world. For me it’s about sharing things I like.

P.S. Don’t forget to add the link to your Yelp profile in your Google Profile...


Posted by

René Fabre

"Where there's conversation, there's opportunity."

Please Note - The views expressed herein reflect only the individual’s personal views and are not the views of the author’s employer.

The Blackberry Chronicles, a blog by Rene Fabre and his travels around the Greater Pacific Northwest and beyond. Connect w/ Rene Fabre on Google+. Rene Fabre on Twitter. Rene Fabre writes reviews on Yelp. Rene Fabre on The Audiorium YouTube Channel by Rene Fabre. Rene Fabre loves digital photography and here are his shares on Flickr. Rene Fabre is a musician and composer and shares some of his orginal music and recordings on Soundcloud. Rene Fabre shares his interests on Pinterest.

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Sales and Marketing
Washington King County Seattle Eastlake
Active Rain Newbies
Marketing 101
Getting Visible on Google. How To's
Local Expert
HyperLocal Neighborhood and Community Posts
web presence
search engine indexing

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Charles Edwards Bentonville
Coldwell Banker Harris McHaney & Faucette 479-253-3796 - Bentonville, AR
AR REALTOR, Bentonville Real Estate Agent and Broker

Excellent I'm taking your advice. Good work.

Sep 22, 2010 07:45 AM #1
John Cunningham
eXp Realty - Phoenix, AZ
Helping Phoenix Sellers and Buyers find each other

Rene, I read the post twice; very interesting. I have done a bunch of interviews of business owners that I email out to people I know in order to build relationship with the biz people I know and spread the good word for them. 

I had never thought about the power of Yelp. The web is just great isn't it!?

Sep 22, 2010 07:47 AM #2
Glenn Roberts
Retired - Seattle, WA

Time for me to Yelp it up a bit. Thanks, René

Sep 22, 2010 08:43 AM #3
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Charles: I've never received so much back for so little output.

John: Yelp is huge and a great tool for building relationships. It's a great addition to the toolbox.

Glenn: Thanks for stopping by... now that you're back from that wonderful vacation we need to get together for coffee or something and pick up the conversation where we left off...

Sep 22, 2010 08:53 AM #4
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Rene, Thank you for the heads up I will have to check out Yelp. Since I have been doing local posts anyway might as well benefit from it......Do you do it just in your local are or do you go outside. Since I represent buyers and sellers in the greater Los Angeles. Do you recommend that I stay just within those parameters? Thank you again.

Sep 22, 2010 09:22 AM #5
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Endre... Yelp would be awesome for you... you do a lot of location posts... Most of my reviews are around here Seattle / Tacoma etc. But I have some in Oregon... Most of your posts are local, and I think it's totally okay to show you travel around the region. 

Sep 22, 2010 10:55 AM #6
Respect Realty LLC
Respect Realty LLC - Milwaukie, OR
Brokers - Oregon / SW Washington Real Estate

I like Yelp, but my one little tiny complaint is their mobile application. My suggestion to them is to make it so it is just as functional as their desktop version. Right now you can't actually post a review from the iPhone version, you can start it, but you have to log on when you get home to finish it. (I like to write in the moment, not 4 hours later)

Sep 23, 2010 07:39 AM #7
Mel Wagner
Knipe Realty - Salem, OR
Principal Broker/Agent Salem Oregon Real Estate

Rene' - great post.  I have Yelped some, but need to get back over there and do some more.  Thanks for the reminder!

Sep 23, 2010 09:21 AM #8
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Todd: I'll pass that along because it's true... I'm getting really frustrated with the promise of apps that I should be able to work from the field, but not really. You do get good Google Juice, and I get your point.

Mel: I'm talking ROI. Time well spent. (and I don't get any kick backs, just sayin')... ;o)

Sep 23, 2010 04:33 PM #9
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Marketing in the Digital Age
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