That sentence doesn't make sense. But it's apparently grammatically correct. Go figure.
I came across it while reading Gwyneth Dwyer's post about "Junk-mail gems." Somehow I never considered "junk mail" and "gems" to jibe in the same sentence. But she makes an interesting case for using junk as a source of inspiration. (!)
![]() photo courtesy of freezelight under cc license |
You probably remember these spam headlines. If even just vaguely registering in your subconscious just before you pressed the delete key.
- Got a second
- Still working on it
- Grand message, you must read
"These spam headlines all succeed in
getting their point across in 6 seconds, widely recognized as the
time a headline has to hook a reader... The first two examples might
need a dash of specificity and some punctuation. For example:
SEO? Got a second? Or perhaps, That basement renovation: Still working on it? The third headline — grand message, you
must read — is bit obvious, but with the right context it could
work: |
Now, before you jump all over me for condoning junk mail. (Whaaat?!) I'm not. It's a sort of non sequitur, I suppose. But when you think about it, inspiration can hit from places we didn't think to look. Am I right? So, I guess, why not junk mail.
And to think, I've apparently had this automatically-generating, self-updating ideas database all along and I've just been deleting it. Huh. Go figure.
- Mel
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