Are you Using Active Rain on Your Listing Presentation ?!!

By
Real Estate Agent with KW Elite

     The question is ,How are you using Active Rain to win more listings ? My time here in the Rain has completely revamped my Marketing Plan I present to Seller's ! With most print media not being cost effective(ROI), I was searching for a better way to expose listings to the market place ! Also considering the 2009 NAR Survey showed 61% of buyers last year were age 45 or younger, it was time to make some serous changes !

     Now while competing for listings I demonstate what AR is. I show the number of active participants in my local market(vs. the actual number of agents). I explain that the points associated with each person's name reveal commitment to marketing exposure as well as daily discipline . If the sellers are considering another agent we search for that person(on AR). Folks there is no second place in a Listing Presentation !!!I point out that AR represents a successful broad marketing audience of over 192,000 enlightenedmembers to enlist in the sale of their home. I mention NAR's membership numbers vs. AR's numbers to point out that not everyone with a real estate license is on top of social media.

     With the rest of this post I would like to address to questions:

       1. What additional explanations of AR are you using with consumers ?

                    and

       2. What AR driven marketing tools are you using to promote the actual listing ?

     I excited about launching this post because there's alot more knowledge reading it than that of the writer !!!*L*

 

 

Posted by

 

Michael J. Perry

KELLER WILLIAMS Elite

www.lancaster4sale.com  

 

1280 Plaza Blvd. , Lancaster, PA 17601

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Longtime West Lampeter resident and Lancaster County Realtor!

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Comments (69)

Don Hess
KW Elite Keller Williams 1280 Plaza Blvd. Lancaster, PA 17601 - Quarryville, PA

Hi Mike, You're convincing me of the value. I now have to get better educated as to how it works in all of the facets. Don

Jan 26, 2011 05:43 AM
Gary J. Muccio, Associate Broker
Keller Williams of Central PA - Camp Hill, PA
Exceptional Customer Service!

Mike - thanks for the introduction to AR. I share Joy's question on posting listings to AR. Do you download through your local MLS or actually manually key the data? Perhaps you can take a few moments at the beginning of the next class to demonstrate (?)

Jan 27, 2011 03:24 PM
Holly Purdy
Prudential Bob Yost-Sites Homesale - Gettysburg, PA

Hi Mike.  Well this is my first venture onto the AR website. I can see where it could be very helpful.  I too would like to learn how to link my listings.

Jan 28, 2011 03:07 PM
Bill Morrow
Keller Williams of Central PA - Mechanicsburg, PA
Bill Morrow, Associate Broker

Mike,  Other than the obvious of posting listings on Active Rain, I am still looking at how to tie it into my commercial listing presentations.  I do that I will be one of the only Commercial Realtors in my marketing area that is incorporating Social Media into my Business Plan.   I can see a benefit in regards to smaller commercial properties that are being sold by and to smaller entrepreneurs.  It may be just the edge that we have been looking for with the Regionals and Nationals as well.  Looking at their websites they are all tied to social media connections.  The added exposure of their properites in a medium that they are also strongly involved in can only enhance my position.

Jan 29, 2011 08:30 AM
Ralph Miller
Jack Gaughen Realtor ERA - Dillsburg, PA

Great thoughts Mike. If yoour not getting into Social media, you will be left behind. Ditto everybody else's comments about posting listings. Would love to learn that.

Feb 02, 2011 03:03 PM
Bill Morrow
Keller Williams of Central PA - Mechanicsburg, PA
Bill Morrow, Associate Broker

Mike, I used AR to "relist " a unique property on Friday.  The owner was quite impressed as to how we can additionally position his property. ...now just to keep the ball rolling.

Feb 06, 2011 03:02 PM
Mandy D. Carl
EXIT Realty Capital Area - Harrisburg, PA

I have added it in with other networking categories.  For instance, active member of Chamber of Commerce and Active Rain online.  Active rain is another way to gain referrals, and share needed information to keep on top of our industry. 

Feb 10, 2011 12:09 AM
Kimberly F. McCanna
Prudential Homesale Services Group - Elizabethtown, PA

Wow, seems like a popular idea.  I will need to be be more comfortable w/ AR, but hope to be able to use it in a listing presentation.

Feb 22, 2011 12:58 AM
Curtis Wagner
Prudential Homesale Services Group - Manor Township, PA

What is a listing presentation Mike..... Don't you need leads for that...:)

Feb 22, 2011 12:09 PM
Sandy Myers
Golden Realty Company Inc. - Hanover, PA

I can clearly see the value of adding AR to the listing presentation. Thanks!

Feb 23, 2011 02:52 AM
Christopher A. Yeyna
House Sale Advisors Real Estate - Myerstown, PA

I'm working to get my numbers up even though I haven't fully grasped the concept.

Feb 24, 2011 02:57 PM
Scott Rowen
Prudential Homesale Service - Washington Boro, PA
SFR

I have not used it as of yet however I am learning it can be a great tool.

Feb 27, 2011 11:04 PM
Jean Gadra
Willistown, PA

Always, always looking for differentiation in a listing presentation - thanks for the ideas!

Nov 05, 2011 02:20 PM
Paul Mazzochetti
Coldwell Banker Preferred - Conshohocken, PA
ABR, ASR, SRES, SFR

Great stuff Mike......Active Rain will be part of my listing presenation moving forward

Nov 07, 2011 10:15 AM
Amanda Lott
Keller Williams Brandywine Valley - Chadds Ford, PA
MBA, KW Luxury, ABR, Green

While our team is very effective at Listing Lead conversion, we can't pretend the game hasn't changed. Adding Active Rain to the presentation has to start now!

Nov 13, 2011 08:28 AM
Jean Gadra
Willistown, PA

You always post great ideas.  My office manager was so very impressed by the business plan I developed after taking your class.  Can you direct me to a blog about one of your listings?  Thanks.

Jan 06, 2012 01:44 AM
Kim Burton
Re/Max of Gettysburg - New Oxford, PA

Your class has helped me to realize how important marketing myself properly is.  i love your class and it is only been two weeks.  Can't wait to see what we learn next!

Oct 19, 2012 02:10 AM
Elva C. Benjamin
RE/MAX of Gettysburg - Gettysburg, PA
REALTOR, ABR, CDPE, SRES

I agree with Kim.  Will add it to my toolbox also.  

Oct 19, 2012 04:54 AM
Marsha Smith
Miller & Associates Real Estate LLC. - Gettysburg, PA

I'm getting some many great ideas. Planning to add to presentation.

Oct 20, 2012 01:31 PM
Melissa Herr
Lancaster, PA
Looking forward to this class... Melissa Herr (Charles & Assoc.)
Jan 27, 2014 08:57 PM