Last weekend, I posted "What is a Personal Brochure and Why Should You Care?" If you missed it, you can read it HERE.
Since then, I've had some interesting discussions with AR members about the necessity of making an emotional connection with your prospects ... and the power of talking heart-to-heart in your most important marketing brochure, your personal brochure.
The power comes from being authentic in an age of inauthentic marketing and sales messages.
Today, I received a link to a YouTube video that is the best example I've ever seen of making an emotional connection with someone you're seeking to persuade.
It's a priceless lesson and well worth the few minutes it takes to watch it.
You'll recognize the person talking. It's none other than Mr. Rogers himself, testifying before the U.S. Senate.
Stay to the end. You won't be disappointed!
Watch Mr. Rogers make the sale...
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