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Social Media - Social Networking - Social Marketing - Which Class Did I Sign Up For Again?

By
Real Estate Agent with RE/MAX Real Estate Centre Inc., Brokerage

Yes, the word social is used in a  multitude of different ways these days.  I recently signed up for a continuing education course at our local community college.  The course subject is Social Marketing and Public Relations.

What I have learned so far is that the topic of Social Marketing is a much broader subject than I had even considered.  One of our assignments was to check out some definitions, Social Marketing being one of them.

The other 3 homework definitions were:

What is Public Relations?

What is Community mobilization?

What is Community organizing?

After discussing the definition in class for Social Marketing we were given a flash quiz of fill in the blanks to reconstruct the definition.  I thought it might be fun to recreate the quiz here to see how well you all do.  I must admit I didn't score 100% on the quiz and thank goodness we weren't marked on it. 

I could use the excuse that it had been a long day at work and life and it was pretty late in the evening but I know that's as bad as the dog ate my homework excuse.  dog eating homework

I'm being generous here and only giving the exact words for the definition.  We had many other choices to pick from.

Andreason Social Marketing Definition:

" Social Marketing is the application of commercial _______ technologies to the analysis, _______, execution and __________ of programs to ________ the ________ behaviour of ________ in order to ________ their personal _________ and that of their ___________."

Words/Phrases to use

improve, marketing, influence, planning, voluntary, evaluation,  society, welfare, target audiences

This post itself is homework.  We have to create a learning journal and post to it twice a month.  The purpose of this journal is to demonstrate what we are learning and record our journey of learning in the course.  We must submit this journal to our teacher and we will be marked on it.  This post will be my entry for the journal.

By recreating the exercise above it has given me the opportunity to read the definition over and to ingrain it into my brain.  I'm pretty sure it will be on the final exam.

I must say here that our instructor Michelle is an excellent teacher and motivator. (I'm not saying this for brownie points Michelle) and she has a great way of engaging the class. 

Did I sign up for the right class?  Yes I do believe I did. 

Did I know there would be homework?  Hmmm, what exactly is the definition of homework?

 

 

Comments(24)

Aaron Vaughn 830-358-0455
Conifer Builders LLC - Canyon Lake, TX

Jenny: Yikes, that is one confusing mess of words there. I am glad I did not have to take that exam.

Sep 25, 2010 04:23 PM
Virginia OnullConnor
Realtor®, Photographer, Artist - Temecula, CA
Realtor - Temecula, Anza, SoCal

The dog DEFINTELY ate my homework on this one! I was confused and didn't even know it! LOL!

Sep 25, 2010 04:42 PM
Terrie Leighton
Ferrari-Lund Real Estate - Reno, NV
Reno Real Estate Agent ~ Selling Homes in Reno

Jenny ~ True to your word, you are out there taking classes on social media! Congratulations on the feature and a very nice post, you should get an "A+" on this homework assignment.

Sep 25, 2010 04:47 PM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

That is a bunch of mumbo jumbo.  I'll focus on it when I'm not so tired.  It is an interesting time that we live in!!  Thanks for sharing.

Sep 25, 2010 04:56 PM
Jenny Kotulak
RE/MAX Real Estate Centre Inc., Brokerage - Oakville, ON
Broker - Oakville Ontario Real Estate

Hi Elise, I don't think we should ever stop learning.  Isn't there an old saying "knowledge is power?"

Hi Carra, thanks for the Feature in Cosmic Cow Pie.  I look at the courses available for college kids today and wish they were available when I was starting my post secondary education.  This is just the first of 6 credits that I have to take to receive a certificate in Non Profit and voluntary sector leadership. 

Hi Ed, not sure if bringing fruit would make me the apple of my teacher's eye and I can't afford the Apple computer as I just had to help my daughter buy one for her own College course. 

Hi Fred, I missed the whole Facebook crash.  I think Twitter also crashed recently didn't it?  It's when the internet goes down at home that I get antsy.  Then I have to go to my Sudoku.

Awww come on Aaron.  You can do it.  Yes it was all foreign to me too.  After awhile it starts to make sense.

 

 

 

Sep 25, 2010 04:58 PM
Jenny Kotulak
RE/MAX Real Estate Centre Inc., Brokerage - Oakville, ON
Broker - Oakville Ontario Real Estate

Hi Virginia, I must admit I panic when I think of homework.  That's why I wanted to grow up so I didn't have to do any tests anymore.  Then I got into real estate and had to take all those exams.  But I must admit I do love learning and this Social marketing course is very different than I anticipated.

Thanks Terrie, I hope my teacher is reading this lol.

Thanks Kate, now you know how I felt when it was first staring me in the face late the other evening.

 

 

Sep 25, 2010 05:04 PM
Eric Kodner
Madeline Island Realty - La Pointe, WI
CRS, Madeline Island Realty, LaPointe, WI 54850 -

And becoming addicted to Facebook could conceivably be described as.. a social disease!

Sep 25, 2010 05:15 PM
FN LN
Toronto, ON

Good morning Jenny - Congratuations on your ActiveRain feature (not to be confused with your Cosmic Pie feature, of course). :)

Is your new dog "Arfy" teaching Lola how to eat your homework?  I hope the two of them get along very well, LOL!

 

Sep 26, 2010 12:39 AM
Nick T Pappas
Assoc. Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, Broker/Providence Property Mgmnt, LLC Huntsville AL - Huntsville, AL
Madison & Huntsville Alabama Real Estate Resource

Jenny, it's Sunday morning and I am on floor duty with a little extra time on my hands so I don't mind a little homework.  I think you're asking us to fill in the blanks...so here goes:

 

" Social Marketing is the application of commercial _marketing_ technologies to the analysis, _planning_, execution and _evaluation_ of programs to _influence_ the _voluntary_ behaviour of _target audiences_ in order to _improve_ their personal _welfare_ and that of their _society_."

 

I really like taking all the CE that I can...enjoy the classroom atmosphere...just difficult finding the time.

Sep 26, 2010 04:31 AM
Peggy Noel
RE/MAX Commonwealth - Chesterfield, VA
Bouchard, ABR, CDPE, SFR

Hey Jenny - can you keep us all posted on the highlights of what you learn - the closest I've come is REBAR Camp - it rocked, but was one day!  Thanks for a great post!

Sep 26, 2010 09:45 AM
Jackie - computer-training-atlanta.com
770.498.7333 - Atlanta, GA
Learn to leverage technology to get more done.

Hi Jenny, I look forward to your upcoming posts about what you are learning in this social media class. Good luck!

Sep 26, 2010 09:54 AM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

This looks like it might be an interesting class.  I can't believe Carra's daughter's school didn't offer any classes in 2007?! 

Sep 26, 2010 12:36 PM
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

you are such a soical butterfly! and a featured one too!

Sep 26, 2010 04:58 PM
Jenny Kotulak
RE/MAX Real Estate Centre Inc., Brokerage - Oakville, ON
Broker - Oakville Ontario Real Estate

Eric, I think there are lots of social addictions out there right now.  Besides Facebook there is Twitter, blogging, etc.  I think many people are getting away from the old face to face social networking.

 

Sep 26, 2010 05:02 PM
Kathy Clulow
Uxbridge, ON
Trusted For Experience - Respected For Results

Jenny - Lets see how we do with out looking it up or reading any of the comments to begin with

" Social Marketing is the application of commercial marketing technologies to the analysis, planning, execution and evaluation of programs to improve the voluntary behaviour of society in order to influence their personal welfare and that of their target audiences."

 

Sep 26, 2010 05:39 PM
Jenny Kotulak
RE/MAX Real Estate Centre Inc., Brokerage - Oakville, ON
Broker - Oakville Ontario Real Estate

Hey Marc, no Arfy better not teach Lola any tricks.  Luckiily Lola won't touch anything laying around unless it is meat.

Hi Nick, you are a very smart man.  Great job.  My teacher would be happy to have you in the class lol.  Did you get any duty calls?

Hi Peggy, I will have more homework to do so maybe I can get all you guys to help me with it lol.

Hi Jackie, the class is more about social marketing rather than social media but I'm sure we will discuss that at some point.

Hi Christine - I find so many of today's kids go to university and get a degree then they go to college to prepare for a job.  Careers have changed so much from when I was young.

Hey Debra, a butterfly eh?  I was actually fairly introverted until I had to become a forced extrovert when I started in real estate.  The problem is that I'm the oldest of 7 kids so I've always been the organizer and the decision maker.  Sometimes I love when someone else takes over.  But then that's a whole other blog post.

Very good Kathy, the only part you missed was the reversal of the words target audiences and society.  Now you and Nick Pappas would make a great team.

 

 

 

 

Sep 27, 2010 02:46 PM
Liz Moras Migic
Chilliwack, BC
Chilliwack, British Columbia - Realtor

Well I'm all for continuing education! :)  Congrats on the Feature!

Sep 27, 2010 06:19 PM
Phil Stevenson, CRMP
PS Mortgage Lending 305-791-4874 or 888-845-6630 - Miami, FL
"Mortgage Nerd" in Miami, Florida and Texas

Sounds interesting and it sounds like you will truly learn what you are doing with an interactive class like that one.

Sep 28, 2010 08:46 AM
Nick T Pappas
Assoc. Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, Broker/Providence Property Mgmnt, LLC Huntsville AL - Huntsville, AL
Madison & Huntsville Alabama Real Estate Resource

Jenny,...zippo!  Nada!  Nope! 

Sep 28, 2010 05:03 PM
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

Jenny, how about when you graduate from that class you blog and teach us! lol

Ty

Sep 30, 2010 12:57 AM