Don’t Sell On Facebook. Instead, Help On Facebook
With my new Real Estate Social Media Company, HubConnected, I've been coaching and teaching Realtors on the ins and outs of Social Media.
There are certain real estate agents who get Facebook, and certain ones who don’t. You know who they are.
Facebook is all about engaging and the back and forth–an online conversation if you will. It’s the opposite of the “hard sell.” Folks on Facebook don’t want to be spammed and inundated with listings or information that has no relevance to them. It’s annoying and a turn off.
I want to talk about how you can use Facebook to really help your clients–like a concierge service. If you have a fairly robust Facebook network, you can tap into your Facebook network to help clients:
- choose the best preschool
- find a nearby playgroup
- find a good fit for a place of worship
- get recommendations for a nanny or babysitter
- find a good personal trainer
Realtor Gabrielle Daniels Brennan of Coldwell Banker–Sudbury, MA does this all the time, and her clients rave about her customer service. Here is one of her recent posts (redacted of course to protect the innocent):
Bingo, Gabby just got a great recommendation for a nanny for her client! This is one less headache her client has to worry about upon moving into town.
Try using your Facebook network this way to help clients, not to sell them!