Real Estate Agents: Use Facebook To Provide Concierge Like Service, Not Sell

Services for Real Estate Pros with Vetstein Law Group, P.C., TitleHub Closing Services LLC

Don’t Sell On Facebook. Instead, Help On Facebook

With my new Real Estate Social Media Company, HubConnected, I've been coaching and teaching Realtors on the ins and outs of Social Media.

There are certain real estate agents who get Facebook, and certain ones who don’t. You know who they are.

Facebook is all about engaging and the back and forth–an online conversation if you will. It’s the opposite of the “hard sell.” Folks on Facebook don’t want to be spammed and inundated with listings or information that has no relevance to them. It’s annoying and a turn off.

I want to talk about how you can use Facebook to really help your clients–like a concierge service. If you have a fairly robust Facebook network, you can tap into your Facebook network to help clients:

  • choose the best preschool
  • find a nearby playgroup
  • find a good fit for a place of worship
  • get recommendations for a nanny or babysitter
  • find a good personal trainer

Realtor Gabrielle Daniels Brennan of Coldwell Banker–Sudbury, MA does this all the time, and her clients rave about her customer service. Here is one of her recent posts (redacted of course to protect the innocent):

Bingo, Gabby just got a great recommendation for a nanny for her client! This is one less headache her client has to worry about upon moving into town.

Try using your Facebook network this way to help clients, not to sell them!

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Comments (6)

'The Diamond Group' 'A Cut Above The Rest'
The Diamond Group @ Keller Williams - Lubbock, TX
Lubbock Texas Real Estate

Facebook is really another way to stay in contact with our clients.  it is fun to interact with them on another level.  I often get messaged by my clients asking for advice on renovations, for a new pediatrician, and referrals as well.  I really enjoy another way to stay in touch with past clients and watch their families grow!

Sep 26, 2010 03:54 AM
Curt Baumgarth
Mesa, AZ

Hmm, great way to look at Facebook opportunities, its always good to find another way to reach out to people!  Thanks

Sep 26, 2010 04:06 AM
Richard Vetstein
Vetstein Law Group, P.C., TitleHub Closing Services LLC - Framingham, MA

Thanks guys. I think Facebook is getting pretty commercialized, and folks should recognize its power as an electronic bulliten board to your network.

Sep 26, 2010 04:19 AM
Mark Peek
Roseville Rocklin Real Estate - Keller Williams - Roseville, CA
Peek Real Estate Group - Roseville CA Real Estate

I've taken this approach a few times and find the client really appreciates the extra service.  Good post!

Sep 26, 2010 04:20 AM
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Rich no doubt about it that people do not want to be sold especially on Facebook.

Sep 27, 2010 01:15 AM
Rich Lee
Rich Lee Real Estate - Medford, MA

I like your insight into how to use facebook.  I'm a fan of some businesses and they are doing exactly what you are saying not to.  It is very easy to spam our fans and friends these days that I'm tempted to do so all the time.  Reading your post gives me more reason not to!

Sep 28, 2010 03:45 PM