Maybe it’s not quite a precarious a balancing act as in the video below (you’ll want to check it out... don't miss the big finish), but successful blogging is full of balancing acts:
- How much blogging is too much and how much is not enough?
- Who should your target audience be? Buyers? Sellers? Other Agents (for referrals)?
- How do you strike a balance regarding Hyper-Local, Real Estate and non-Real Estate topics in your posts?
- How long should your blog posts be? Obviously they should be longer than a Tweet and shorter than War and Peace, but that leaves a broad spectrum of possibilities.
Now, I may not be as talented as the goat in the video, but I tend to focus on blogging as my work/client schedule allows. When I am juggling I blog less frequently out of necessity than I do when I have more time. I usually have several posts partially written and complete them as I am inspired. It’s not as consistent as I would like, but if I am too busy to blog, it usually means that my blogging has resulted in clients, so who am I to complain!
I blog for all three groups I mention above, but have found that my business is 50% agent referrals/40% sellers and 10% buyers, so usually my post topics are split along those lines, but I don’t stick to that split rigidly.
Content? Well, on that I am motivated less by ratios and more by my mood and experiences that day (or week). I suppose I could be more scientific, but it’s my blog, so I’ll write what I want!
As for length, I try to cover a topic in a concise manner, just long enough that I get my point across, but leaving enough uncovered territory for other readers to comment and add value in their comments by providing different insight and perspective on the topic.
How about you? What’s your blogging success formula?