How to Prepare The Property for Successful Sale

Home Builder with Menlo CK Developers

Couple of years ago I met with a real estate agent from Palo Alto.  She showed me the house and asked me for my opinion.  As always, I asked her what was the seller's goal as it was a Trust Sale.  "They are looking to sell it for low 900K."

I had a great feeling about the project, so I did my homework and came up with about $35K budget to help to sell the property for over $1M.  The plan was then presented to a trustee who was very opened to my suggestions. I was sure that besides getting more for the property, it will also sell much faster.  Indeed, we worked with the agent really very hard and fast.  We created a great team.

In about 3 weeks the property was put on the market. However the first "OPEN HOUSE" was cancelled.... as the property sold 2 days after the Realtors Tour for $1,200,000!!  This was one my Signature Projects and I thank the agent for the trust she put in me.  I never had any doubt about the success.  When you have a great team ....  great things will happen.  

Please, ask me for the name of the agent.  Or for the name of many agents that had similar experience with my expertise work.


Evaluate (Analyze the Comps)

Present the Ideas (Use the expertise to advise the agent and the client)

Prepare the Project Plan  (Great Plan is the Foundation)

Execute Your Plan Fast  (Time and "Smart Budget" Matter Most)

Bring it on the market 100% READY and Sell it Fast. Sell it High!


Make the Seller Laugh all the way to the Bank!!


Seller's family and friends will become your next clients.  Congratulation!




Comments (3)

Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

It is true that you can sell properties for more if it shows well.

Sep 26, 2010 06:43 PM
Jason Rose
123 ConEd LLC -- Michigan real estate continuing education - Farmington Hills, MI

Welcome to ActiveRain, Ruben, and congratulations on your first post! This is a great place with lots of knowledgeable people who share tons of helpful information.  I hope you'll enjoy this great website as much as I do.

-- Jason

Sep 27, 2010 03:36 AM
Menlo Park Real Estate and Homes for Sale
Wende Schoof - Menlo Park, CA - 650.504.0219 - SF Peninsula

Ruben, a contractor as knowledgeable as you to do prep work is as important as hiring a knowledgeable realtor.  Working with you has improved the quality of my life 100 fold!

Oct 08, 2010 05:45 PM