How To Get Quoted By News Media

By
Mortgage and Lending with Dan Dowling - United Mortgage Capital Corp.

 

Believe it or not your clients want to see your name in print. So how do you get the media to recognize you as an expert?

Just to build background, I was interviewed twice by the Orlando Sentinel and twice by BankRate.com last week alone. My financial comments could be seen in CNNmoney.com, USA Today.com, BankRate.com, Yahoo Finance, AOL Money and Finance, The Orlando Sentinel, and even the Boston Globe.

http://www.bankrate.com/brm/news/mtga/Aug2307_mortgage_analysisa1.asp

http://www.orlandosentinel.com/business/orl-foreclosure2207aug22,0,4699189.story 

So how can you do it?

First off, become an expert in some area of your business. Learn information that others in your profession don't know. I mean really study, read and learn. In my case, I'm passionate about giving my clients the best financial advice available.  

Formulate opinions and "talking points" based on your advanced knowledge.

Work those opinions into current events in ways a layperson can understand.

Contact the news media. (This can take awhile. Just keep going)

That's it. It sounds too simple, and there are a couple of insider tricks to know, but that is what it all boils down to.

I hope this helps you grow your business,

Dan Dowling

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Rainmaker
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Chris Griffith
Downing-Frye Realty, Bonita Springs, FL - Bonita Springs, FL
Bonita Springs Listing Agent
Hey, I got in Zusiness Zeek magazine a few months ago.  That was my own personal nightmare.  There is a blog about it somewhere on here.  LOL
Aug 29, 2007 01:07 AM #1
Rainer
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» Bill Burress Nationwide Mortgage Originator
» Bill Burress Nationwide Mortgage Originator - Fort Myers, FL

Dan:

Good advice.  Just don't start believing your own press.

Aug 29, 2007 01:13 AM #2
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Rainer
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Dan Dowling

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