Believe it or not your clients want to see your name in print. So how do you get the media to recognize you as an expert?
Just to build background, I was interviewed twice by the Orlando Sentinel and twice by BankRate.com last week alone. My financial comments could be seen in CNNmoney.com, USA Today.com, BankRate.com, Yahoo Finance, AOL Money and Finance, The Orlando Sentinel, and even the Boston Globe.
So how can you do it?
First off, become an expert in some area of your business. Learn information that others in your profession don't know. I mean really study, read and learn. In my case, I'm passionate about giving my clients the best financial advice available.
Formulate opinions and "talking points" based on your advanced knowledge.
Work those opinions into current events in ways a layperson can understand.
Contact the news media. (This can take awhile. Just keep going)
That's it. It sounds too simple, and there are a couple of insider tricks to know, but that is what it all boils down to.
I hope this helps you grow your business,