Don't Promise the Moon Then Disappear into a Black Hole

Are your words and promises supported by follow up and follow through?  Or as one expired seller related to me, "She promised the moon and the stars, but all she delivered was a bunch of broken promises."  I did not defend or condemn the previous agent.  After all, it was 2008 and sellers were not yet adjusted to the declining market after years of steady increases.  Frankly, the change in the market required agents to change their ways too.  Suddenly, the recession roared into town and removed all the steam from the market and left shriveling values in its wake. 

A slower market requres more communication with sellers and buyers.  That is not necessarily a bad thing.  A longer listing period allows you develop a relationship based on communication, and good communication builds trust. 

I search for reasons to communicate with my sellers and buyers.  I send written open house reports to sellers, I send emails with the number of showings and feedback, and I do the same with buyers.  You can hear the delight in a buyer's voice when I tell them I just saw a "John and Mary house."  It is a personal way of letting them know I recognize their wants and needs in a property.  I want them to know they are always on my mind.  I want them to know I preview houses specifically for them. 

It is business, but real estate is also personal.

Norma Toering & Team RE/MAX Palos Verdes Realty
(310) 493-8333 / Office Phone: (310) 831-0800

PalosVerdesLifestyle - Nominated by Relocation.com as one of the top ten Los Angeles area real estate blogs. Ranked by Technorati in the top 1% of all blogs. As seen in the Daily Breeze newspaper.

South Bay Los Angeles cities I sell real estate, property, houses and homes in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach. Information is deemed reliable but not guaranteed.

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