It's Not All About You!!

By
Real Estate Agent with Coldwell Banker United Realtors® ~ 512.750.6899

It's not all about you...

photoWhen showcasing your listings, is the advertising all about you? Sellers want their property presented in its very best light. They want flattering sharp clear pictures (as they should) and copy that spells out what their home has to offer. 

I ask my sellers to give me a list of "The Top Ten Features of Their featuresHome."  Not only does it help me in creating advertising pieces it often pinpoints what makes their home unique.

They really don't want the majority of their advertising to be all about you or your other listings! Buyers want to obtain as much information about the house they are viewing as possible..they really don't care that you are #1 in your office from 2000-2009, Top Listing agent of the planet, Top Gross commission earner for 12 years, etc. etc. This is all about their home...not about you!  

Of course your picture, logo and contact information should be available after all they will need to contact you...just don't give the appearance that the focus is on you.

Your presentation of the property will tell them all they need to know about you!

I provide marketing products and services that ignite action.  From finding new customers to energizing the ones I know and love, my tools can help stimulate the sale of your home.  For more information, please visit our websites www.reloaustin.com and www.canyoncreeknews.com.

If you need to make a NW Austin move in 2010, please contact us at 512-346-1799 or email dillard@reloaustin.com. We are your Neighborhood Real Estate Consultants "YOUR PERFECT PARTNERS".

                 CLICK HERE TO SEARCH FOR HOMES IN AUSTIN, TX

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ABC's of Real Estate Marketing
Tags:
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Rainmaker
3,857,201
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Jon,

I tell my sellers this is a team effort..their input is important and can lead to a faster sale of their home.

Sep 27, 2010 04:09 PM #7
Rainmaker
3,857,201
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Matt,

That is great! We seem to have many here that feel tooting their own horn is important!

Sep 27, 2010 04:11 PM #8
Rainmaker
117,037
Eileen Liles
970-216-0530 http://WeSellDeltaCounty.com - Cedaredge, CO
Macht-Liles Real Estate Group - Cedaredge, CO

Dorie - I'm just so happy when agents put ANY pictures in the MLS.  We still have way too many with a fuzzy picture of the front and no other pictures.  You would think sellers would go online and see what the agent is putting out there, but many don't.

Great idea to have the seller make the top 10 list.  I am implementing it immediately.

Sep 27, 2010 04:19 PM #9
Rainmaker
3,857,201
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Eileen,

Good..you will find it works! Sellers like giving input and it is appreciated!

Sep 27, 2010 04:20 PM #10
Ambassador
3,441,004
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Great pointers, Dorie!  I suggested this one--it's just what the doctor ordered for agents to improve upon their marketing efforts!  I do everything that I possibly can and love sharing my clients thoughts on their home with the public--chances are, the things that they love about their home are things that I may overlook but, the consumer is actually LOOKING for!

Sep 27, 2010 05:06 PM #11
Rainer
232,060
Marcia Hawken
WILLIAM RAVEIS - Naples, FL
Naples Luxury Specialist

I like the list.  That personalizes the listing in a special way.  Great idea.

Sep 27, 2010 08:09 PM #12
Rainmaker
5,118,582
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Dorie....the quality of the presentation of your listing is a reflection of the quality of your work....that's the greatest self promotion ad you could create.

Sep 27, 2010 08:53 PM #13
Ambassador
2,758,601
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

Dorie, great way to present a property and lots of interaction. Cool... 

Sep 27, 2010 09:37 PM #14
Rainmaker
2,346,102
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Excellent post Dorie and such great suggestions and tips for marketing.

Sep 27, 2010 11:47 PM #15
Rainmaker
3,857,201
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Debe,

I believe that too..many times what the seller loves about the home will be the same thing thing the buyer is looking for..it's a joint effort to present the home it its best light!

 

Sep 27, 2010 11:47 PM #16
Rainmaker
3,857,201
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Marcia,

Thanks!!

Sep 27, 2010 11:48 PM #17
Rainmaker
3,857,201
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Barbara,

Absolutely! You don't have to hammer how good you are..show it in your work!

Sep 27, 2010 11:49 PM #18
Rainmaker
3,857,201
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Micahel,

Thanks for dropping by!

Sep 27, 2010 11:50 PM #19
Rainmaker
3,857,201
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Roger,

Thanks!!

Sep 27, 2010 11:50 PM #20
Rainer
174,571
Betsy Schuman Dodek
Washington Fine Properties - Washington DC Area Real Estate - Potomac, MD
SearchPotomacHomes.com

Dorie,

We market ourselves with everything we do. Surely, our materials for a listing should be to showcase the listings best features!!! Great post.

Betsy

Sep 27, 2010 11:52 PM #21
Ambassador
1,241,523
Joni Bailey
101 Main St. Realty - Huntsville, TX
Your Huntsville / Lake Livingston Area REALTOR®

I am going to start asking for the top 10 list from my sellers. Thanks, Dorie!

Sep 28, 2010 12:26 AM #22
Ambassador
1,155,478
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

My clients hired me to sell their home, not my services. The only information I ever have on my listing advertisements is my name, phone number and web site. The rest is devoted to the listing.

Sep 28, 2010 01:40 AM #23
Rainmaker
3,857,201
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good afternoon Betsy,

We do market ourselves with everything we do..showcasing our listings is an indicator of our level of professionalism!

Sep 28, 2010 08:58 AM #24
Rainmaker
3,857,201
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good afternoon Joni,

It sure helps write ad copy!

Sep 28, 2010 08:59 AM #25
Rainmaker
3,857,201
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good afternoon Craig,

It sure makes a difference when it is all about your listing and not all about you!

Sep 28, 2010 09:00 AM #26
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Dorie Dillard CRS GRI ABR

Serving Buyers & Sellers in NW Austin Real Estate
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