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What Are Your Active Rain Stats Telling You?

By
Real Estate Agent with Keller Williams Realty TN R.E. License 292369

WHAT!  You are't looking at your stats???  WHY NOT!?#@?? 

Blog visits and clicks

 

Relax, my phony tirade is over, I wasn't looking at stats either until a couple of days ago.  But let me tell you what I discovered and couldn't wait to share with you.  Not all posts are created equal.  Well you knew that didn't you.  Did you know that you could peek at your stats and discover just how unequal your bog posts are.  

You might ask, what's the point, past posts are ancient history, but history tells a story or at least it tries to.  Take a look at the graphic (right).  A few weeks ago I wrote a few blogs that by my standards had a decent amount of views.  Then I noticed that one blog with only a few more views had nearly triple the clicks.  

Naturally I had to go back to see what I did differently in these two posts only a few days removed.  After all, as nice it is to get read, our blogs should be a call to action and without a click to my blog and a link there to my IDX it is not going to generate any action.  

Sometimes looking at only two posts won't tell the whole story and it might be more than subject matter or content.  Perhaps the day of week or time of day you posted are factors.  Without telling you what I discovered about these two posts I am telling that you should be a sleuth and investigate what to do to genterate those clicks.  Perhaps a catchier title, maybe visiting a few blogs leaving some comments, after all we are a community here.  Just unlock the code and beef up your traffic.

The point is, that unless you are checking your stats you are leaving a history unread and there is a story of value there to be told.

By the way, to find your statistics, go to your Active Rain "My Home" and scroll down the left side of the page to your "Statistics" link.  Happy Discovery!

Don't forget a link or two to your web site in the process 

Posted by

Franklin TN, Brentwood TN and Nashville Tennessee Real Estate

 
Keller Williams Realty
   
 
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Keller Williams Realty - Franklin
9175 Carothers Pkwy, Ste 110 | Franklin, TN 37067 | 615-778-1818
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The opinions expressed by The Activerain Network and it's members and those providing comments are theirs alone, and do not reflect the opinions of Rodney Kennedy, Mike Nastri or Keller Williams Realty - Franklin, TN which is independently owned and operated. Neither Rodney Kennedy, Mike Nastri or Keller Williams Realty are responsible for the accuracy or content provided by The Community.
Show All Comments Sort:
Robin Evans
Coldwell Banker Advantage - Cary, NC
Building relationships while getting results.

Very cool!  Another discovery!  Now I have yet another piece of the puzzle.  

Sep 27, 2010 01:29 PM
Matthew Mitchell
Buyer's Capital Real Estate - New Haven, CT
New Haven Real Estate Agent

I wrote a blog post about this also previously, the most commented blogpost weren't always the most clicked ones!

Sep 27, 2010 01:33 PM
David Spencer
Keller Williams Northland - Kansas City, MO
Show Me real estate in Kansas City

I check it on a regular basis.

Sep 27, 2010 01:33 PM
Steve, Joel & Steve A. Chain
Chain Real Estate Investments & Mortgage, Steve & Joel Chain - Cottonwood, CA

Mike,

I agree we are looking for conversion and the stats indeed tell how to get readers headed there. 

Steve

Sep 27, 2010 01:40 PM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

great post...I check them all the time...really important.

Sep 27, 2010 02:06 PM
Franklin & Brentwood, TN Homes Mike Nastri
Keller Williams Realty - Franklin, TN
It matters to us as much as it matters to you.

Thanks, Robin, we all keep on learning, Glad you check Jeffrey and David, it is good info.  So right Matthew, the most commented upon doesn't mean it is the most read.  It IS all about conversion Steve and how best to make that happen.

Sep 27, 2010 02:37 PM
FN LN
Toronto, ON

Mike - A very interesting way of looking at the statistics of blog posts.

Sep 27, 2010 04:05 PM
Kim Boekholder Utah Real Estate/ PECO
Results Real Estate 801.580.5624 - Draper, UT
Broker Results Real Estate/Leasing Specialist PECO

I haven't checked my stats for a long time, thanks for the reminder.

Sep 27, 2010 05:00 PM
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Mike, I love checking the stats. It reveals soooo much! Have a great weekend.

Oct 01, 2010 06:17 AM
Doug, Marjorie & Kevin McKay
RE/MAX REAL ESTATE MOUNTAIN VIEW - Chestermere, AB
Calgary & Chestermere - 403-207-1776

We all have to pay attention to stats... it will let you know if anyone is actually reading your hard work..

Oct 02, 2010 10:34 AM