An effective social media program requires a significant time investment - and a significant investment in time does not guarantee an effective social media program. View video.
We recently launched Broker Sherpa, a turn-key solution to building and managing a social and content marketing programs for real estate brands, brokers, agents, mortgage companies, and builders.
This fixed-cost monthly subscription service includes the creation of a custom-branded blog, Facebook and Twitter presence for the participating real estate business; regular updates with unique hyper-local content; and monthly reports detailing traffic and leads.
This is not our first toe-dip into social media solutions. Through various "DigitalSherpa" initiatives, we now manage over 1,000 social media programs for businesses across a range of industries - including apartment communities, home design companies, and the health and fitness industry. BrokerSherpa was the logical next step to bring real estate professionals a social marketing team to help them execute a social media strategy that will drive online traffic, increase their networking sphere and capability, generate leads, and drive their personal brands.
This extension of an agent or brokers' internet marketing activity can radically increase their footprint and ability to be found on the Web. Its power far surpasses traditional cost-per-click and paid search strategies.
Unlike other "do-it-yourself" services on the market, BrokerSherpa offers a one-of-kind, full service program for real estate professionals that takes the complexity out of social media marketing. Services include:
- Creating, hosting, and maintaining blogs with fresh and UNIQUE content every week
- Custom programs for brokers and their agents
- Creating social identities on Facebook and Twitter and publishing regularly to these networks
- Driving social networks by building community and engagement
- Connecting social outlets and online marketing
- Increasing search visibility and driving more Web traffic
- Reporting real-time results
- Providing ongoing training