What A Brand Is & Isn't

Education & Training with Prairie Scapes / Scape-it™

Loreena Yeo is one of those people you can not help but notice.  She has an essence that comes out in her writing ...  and with this post about 'brands' shows that she has a special one that makes a statement regularly.

Brands are not just Coca Cola, Ford, the real estate company or agent ... or whatever ... they about each individual - and YOU.   Have you worked on your brand today?  

Original content by Loreena and Michael Yeo #9001154

A brand extends far beyond colors, font styles and replication throughout all marketing aspects of a business. A brand represents YOU, Inc. whether you are a real estate professional, a stay-at-home mom, a pastor or a student.

As Chris Brogan explains in his recent blog, Personal Branding Basics for 2011, Chris mentioned that a BRAND is a PROMISE. It's where you start. He quoted Lance Armstrong about Yellow. Lance is not only a cyclist, he lives, breathes and promotes healthy living - the extension of his BRAND.

What BRANDING ISN'T is: a logo, the same photo repeated everywhere, a slogan, a catch phrase, a theme song. Those aspects, although necessary for repetition are a thing of the past.

BRANDING is living, breathing what YOU ARE. Hence, bringing it back to this Active Rain Blogging platform, BLOGGING and BRANDING works hand-in-hand.

Blogging is an expression of your thoughts and beliefs (at least it should be). You should always end up writing what you believe and not what you think your audience wants to read. Remember that in any given time, you can only attract about 25% of the people who already likes you. You could never convince someone who's not in the same wavelength as you.

A Brand is what you want to be known for. A Brand is what you want to be remembered as.

One of a great blogger that I'd use as an example here is Katerina Gasset. When you see her name and if you have followed her blog for a while, you'd know she's an advocate of Home School, she voices her opinions about politics respectfully and with no bashing, yet she expressed her viewpoints, she lives in an area with Polo Horses and clearly in a luxury market.

Other bloggers who have prominently created a brand for themselves are: Steve Shatsky with his photos of vintage cars and you know he's actively marketing the Dallas Condominiums. Debe Maxwell with her Charlotte homes (I picture the homes Debe sell in Charlotte), TLW with her whip (OUCH!). I could go on and on and you'd get the picture. They inject what they are into their blogs.

As for me, being a Christ-follower is the reason I'm in business. With a name like 3:16 team REALTY, it's hard not to wonder if the name has anything to do with the Bible. I constantly answer what does the 3:16 mean?

Take BRANDING to the next level, if you haven't already done so. Blogging is such that although it is somewhat of a passive method of lead generating, it is HIGHLY POWERFUL because it reaches out to only those people who want to seek that information. After all, isn't what our business is about? Reaching out to people who needs us? You can't be everything to everyone.




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Loreena Yeo - Frisco TX Realtor
Loreena Yeo - Realtor® in Frisco TX
Realtor®/ Broker of 3:16 team REALTY
(214) 783-2210

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Copyright © 2010 by Loreena Yeo (3:16 team REALTY)
What A Brand Is & Isn't

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Prairie Scapes & My Alberta Biz

Enhancing Value at Home and in Your Business

  E-mail:  len@prairiescapes.ca

Comments (5)

John Cunningham
eXp Realty - Phoenix, AZ
Helping Phoenix Sellers and Buyers find each other

I like your take on the brand concept. Branding yourself has never been more within reach than it is in this blogging era.

Sep 28, 2010 06:27 AM
Candy Miles-Crocker
Online Real Estate Agent Training - Chevy Chase, DC
Realtor - Real-Life Real Estate Training

Thanks for the post.  We sometimes need reminding of what it means to have a brand.

Sep 28, 2010 06:48 AM
Len Kobewka
Prairie Scapes / Scape-it™ - Calgary, AB
You Can Scape-it

Thanks John and Candy   ...   When I saw your name Candy,  I wondered if that could be worked into some kind of brand.    Both of you likely have yourselves branded in your identities in special ways already.

Sep 28, 2010 09:27 AM
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents

What a wonderful way to wake up to...... Your re-blog and your description of me is such an honor. You might get my ego puffed up today. Thanks for doing that.

Sep 29, 2010 12:12 AM
Len Kobewka
Prairie Scapes / Scape-it™ - Calgary, AB
You Can Scape-it

You inspire many Loreena ... The honour (Can. spelling) is ours!     - Len

Sep 30, 2010 04:10 AM