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Spam and the MLS... Are you afraid of the SPAM Sandwich?

By
Services for Real Estate Pros with Hot Shots Digital (HotShotPros.com)

Spam and Real Estate MarketingBy the way, I do not spam from the MLS and believe that companies who do, should be taken to the barn and beaten.  (I mean this as nice as possible, by the way)  With that said, here is something that I noticed today in Northern Colorado's IRES MLS system today while browsing.

Curious to see what listings were available, I was going through all of the listings in the MLS and became very confused.  For every 10 listings that I see in the MLS, there is at least 1 that the agent has either a broken link to their own website or no website link or email contact at all next to their photo.

This is astounding because as an Agent, your website and email can be the single most important point of contact that a buyer can make with you.  A phone number is important, but most of today's buyers would rather skip a phone conversation so that they can communicate faster through electronic means.

Understandably, the broken link is almost always because the Agent forgot to include the url prefix of "http://" and is just a simple mistake.  But for those that do not have a website or an email listed, we can only assume that they don't have email or a website....  "or"  ....they don't want to be bothered with spam from Real Estate related Services who scam the web.

First of all, nobody in today's world is going to work with an agent that has no e-mail and most would prefer to see a website that serves to prove their professionalism.  So it would have to be the SPAM issue, right...?

The honest to god truth is that, nobody likes SPAM, but unfortunately it is out there.  And as professionals, we must accept it.  In rare circumstances, I've actually made some great contacts through someone sending me SPAM, but only after I told them to stop. 

So to conclude my venting mentorship and to help with your own Household Economy... Please double check all of your contact information for your works, and have a Spam sandwich once in awhile.

Bon Appetite and Happy Marketing!

Comments (2)

Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

"By the way, I do not spam from the MLS and believe that companies who do, should be taken to the barn and beaten. "

 

We are on the very same page here!

Sep 28, 2010 10:59 AM
Nathan Strauch
Hot Shots Digital (HotShotPros.com) - Denver, CO
Colorado Real Estate Photography & Video

Thank you Tony and Suzanne!  I hope that nobody takes my comment seriously, I probably should have put a liability disclaimer in this one.

Sep 28, 2010 12:00 PM