I am reposting this blog that I previous posted. Please take a few minutes and let me know your thoughts.
I hear all the buzz on my two favorite real estate technology websites about mobile real estate marketing.
Recently, around every corner I turn all I hear is about "mobile marketing". There are several different levels of mobile marketing and I hope to use this blog post in order to discuss several of them.
Let's look at a few:
Texting or SMS services
Is this this the step child that never got the right attention. Even though texting has become part of our culture, I do not know any real estate agents who have seen any type of significant response with this technology. The way I have seen it used the is typically a sign rider, saying text 123 Main St to 123-45. Everyone that I have talked has not been pleased with the results. If there is a way to use it, that brings more results please share.
Consider this the next version of text messaging sorta. A QR Code, short for quick response, is an type of bar code looking item that an person "scans" with their smart phone. Here is the issue I can not quite figure out with this, in my testing of this the consumer would have to be relatively close to the item to scan in order for this to work correctly. In addition, it does not always seem to scan with my iPhone4 and I have tried several types of scanners and codes. Will the consumer know what to do with this. Even the "Gen Y" peeps may have trouble with this. Do I have to put instructions on the sign "Download this app" to see this property on your phone. For practicality lets say I have a custom sign made for a property with the QR code on it, would a person driving by in their car on a cold day with a foot of snow on the ground be able to get the code reader to work with out getting out of the car? I don't know. If this can be done, I think there might be room for this to work. I also see potential for this if you are an area where people walk by and can physically touch your signs, like we have in Chicago.
Ok a customer drives by and sees a sign rider www.123Main.mobi and pulls out their smart phone and looks at all the property information and then is able to use their location to find out what other houses in the area are for sale. Is it going to be necessary to have geo-tracking on your website? This one could be huge and I think all agents really need to ask themselves this question, How does the content I provide look on a mobile device? In addition, if all I have is a single property mobile website and the customers do not like that house where are they going to look? I think a mobile idx solution might be a must.
Ok let's say its a Sunday the customer drives by and now forgets what house they looked at and the address, where are they going to look, a real estate app?
So its Monday now, the consumer is still looking for a house. As an agent do I need to have an app that allows the clients to search for homes on my platform. Not one of the big guys, Realtor.com, Trulia, Zillow. This one might be helpful, I haven't seen a solution that actually places"my app" in the app store. If I have an app that was Northwest Suburban Real Estate Home Search & Info, could I promote it to the people in the area and become the dominate app in my area.
I think these are the main technologies and uses for them. I am curious about your thoughts.