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The Rent vs. Buying Media Blitz

By
Industry Observer with RETIRED / State License is Inactive Inactive License Oregon

Is it just me, or has the media started a BLITZ with "Rent vs. Buy"?

Unless someone is, actually, living in Mom's basement, there are two options when providing a roof over one's head:

A) Rent

B) BUY

It's been this way for a really, really, REALLY long time now.

Interesting, I've never heard peep one from "the MEDIA" about "renting" . . . until only recently.

 I would like to think that people, AKA ADULTS have figured out their housing criteria on their own.

But, "the Media" needs to continually spoon feed people.  The latest tripe on their MENU:  "Rent vs. Buy" -- with a big slab of RENT as the main Entrée.

And they (the "media") NEED to tell the populace this.  Why is that?!?  Are we all just too stupid to figure out our housing needs on our own?!? [It's called a "Rhetorical Question", BTW]

Whenever "the Media" starts to CHIME IN on a NON-ISSUE, I have to wonder why?

With some of the most aggressively priced properties on the market in a while, with interest rates low, with high inventory -- why the PUSH to rent?!?

Again, RENTING has always been, and will always be one option to providing a roof over one's head.

We didn't need TIME magazine to tell us that.  We're ADULTS!!  It's ALWAYS BEEN "Rent vs. Buy"  It will ALWAYS BE "Rent vs. Buy."

There's a "sell" going on here, and it's NOT a "SELL" to BUY . . . but a "SELL" to RENT!

Got me to think.  In the '70's the S&L's had a very similar oopsie.  Foreclosures were rampant, just as now.  Blocks of homes (in the Los Angeles area) were being scooped up -- and put in to "RENTALS"

Then the programs started, because of this phenom.  Programs to encourage home ownership.  Getting people to BUY was the mantra.

Could it be that "investor pools" -- which have been formed -- will continue to buy up what they deliberately brought down?

Then, when prices rebound . . . they'll sell.

Investors need one thing in order to complete the equation -- renters!  So the BLITZ to rent hits.

I've read too many blog posts right here on Active Rain from member colleagues throughout the Nation reporting how their area has some GREAT properties.  We're all scratching our collective heads here.  WHY no Buyers?

The age old adage of "BUY LOW . . . SELL HIGH" is overlooked by many would-be Buyers, IMHO.  The investors KNOW THIS adage, only too well.

My take is that when prices start to go up again, the investors will try to unload their inventory . . . and once again, Buyers will be MEDIA BLITZED that "NOW" will be the time to BUY!  Of course, prices and interest rates will be higher. 

The Media . . . a fickle-bitch goddess. 

 

 

Graphic used with permission.  www.ScottBieser.com
Illustrator, Cartoonist, Designer. Check out his site!

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Carla Muss-Jacobs has RETIRED effective May 1, 2018

Representing Buyers in the Portland Metro Real Estate Market | Clackamas Multnomah and Washington Counties | Since 1999

Carla Muss-Jacobs, REALTOR®, ABR, CEBA, ePro
Principal Broker/Owner ~~ INACTIVE

Carla Muss-Jacobs' retirement became effective May 1, 2018

Direct: 503-810-7192 

 

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Comments (43)

Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

Carla.. ignore the media on this one. Unless the gov't has 100% control over the media, it's just another story to get people to listem to read, etc, etc. Unless each owner of the paper or radio station, or TV station wants this happen, it's just news.. news with no purpose. To me, there are positives and negatives for either renting or buying. I am finishing up my part 3 tomorrow on a series called - "Renting vs buying a home". I believe in giving the facts on both sides. The media hardly ever does this... it's just news to them, right or wrong. What sells the most ... ps... and Fred above me, comment #23, makes a very good point. I just didn't want my comment to be a mini post... ;o)  thanks

jeff belonger

Sep 30, 2010 03:05 PM
Bruce Swedal
Denver, CO
Denver Real Estate

Cant believe anything the media spouts. They are in the entertainment business more and more over the last 30 years or so. They just want a topic that can inflame the masses - forget the consequences.

Sep 30, 2010 04:09 PM
J. Philip Faranda
Howard Hanna Rand Realty - Yorktown Heights, NY
Associate Broker / Office Manager

In this case it's paper vs online. They are just trying to sell papers and magazines with provocative tripe. 

Sep 30, 2010 04:10 PM
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

HI Carla -- So true.  Psychology of buyers who are on the fence is always backwards from what it should be during great times to buy like this.  But when the prices start going up, then people start jumping on board even more, so counter-intuitive, just like the stock market.

Sep 30, 2010 04:24 PM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Carla, renting FITS where it does fit, and not always preferable over buying, but SOMETIMES.... We have the camp too that says buying ALWAYS is the right thing to do, not true...

Sep 30, 2010 05:11 PM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

Hi Jim . . . Thanks for the re-blog!  Amazing how the stats have changed in your area in 16 months.  Yup, the push to put people in property started when the foreclosures were snapped up, then rented.  It's happening again.  A shame.  Houses are a'plenty now, and quite afforable.

Hey Tammy -- Feel free to get up on your soapbox any time!  :-)

Hi Deborah . . . each option is up to the individual, and not those talking heads. LOL

Hey Lenn -- GREAT way to put it!!

Hi Coral . . . thanks {blush}

Hey Margaret -- unfortunately, prices and/or interest rates may be up too!!  :-(

Hi Rich . . . thank you, thank you!!  You summed it up quite nicely. 

Hey Brian -- your comments are much appreciated, and a great explanation!!   Sheep following sheep, same as it ever was.

Hi Chris . . . you're among friends here, we won't hold it against you, HA HA HA.  You're right, the message needs changes on so many levels.

Hey Roger -- Heck, I'm glad I'm not the only one!!  I thought I was being a little cynical about the cycles I'm seeing.

Hi Tammie . . . they should read our posts!  HA HA HA

Hey John -- so you're saying I just made you feel tingly!?!?  HA HA HA  (I'll look forward to reading your post!)

Hi Eric . . . yeah, especially since he's now in the dog house!! Hmmmm . . . wonder if he's renting that?!?

Hey Stan -- I actually read something (a little while ago) that said the negative feeds sales. 

Hi Joe . . . thanks for the comments.  It's really a hand-in-hand event. 

 

Sep 30, 2010 06:50 PM
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

Around here - a properly priced house or condo is your best bet.  The rent/own ratio is tilted towards "own" - IF you can get the loan.  The buyers are way too unmotivated and lacksidasical.  I have to write a post about this.  Buyer's need to get off the fence before the low rates disappear.

Sep 30, 2010 08:55 PM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

I am still laughing at the last line!  Priceless!

Oct 01, 2010 02:17 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

You gotta live somewhere.....if you can live for free....well then you are above this post. If you have to pay your dues.....then, take a second look to see where you want to be....in 20 years. Sitting on a piggy bank or..?

Best Carla and thank you

Oct 01, 2010 02:31 AM
Jenna Dixon
Momentum Real Estate Group LLC - Marietta, GA
55 & Over | New Constructions | Horse Farms

Like every other instituation, FOLLOW THE MONEY AND YOU WILL UNDERSTAND THE NEWS.

Oct 01, 2010 03:12 AM
Tere Rottink
CoastalVa Realty Inc - Virginia Beach, VA

I missed this feature.  I am glad, I checked your blog.  I couldn't agree more.

Oct 01, 2010 04:07 AM
Mitchell J Hall
Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn

Real estate is local. Local media does a better job covering real estate than national media because it's local. Unfortunately there is not enough money in most markets for local reporting anymore. In a free country anyone can buy a printing press or a laptop.

Currently in my market we have tons of buyers who are buying and tons of renters who are renting. I serve all their real estate needs. We need more inventory!

Oct 01, 2010 05:06 AM
Cynthia Larsen
Cotati, CA
Independent Broker In Sonoma County, CA

LOL - I just did my very first rent vs. buy post a couple of days ago. I can't remember, but I'm pretty sure I leaned towards buying.

Oct 01, 2010 05:34 AM
Anna Tolstoy
Coldwell Banker Residential Brokerage - Natick, MA

Carla, I read an interesting comparison (don't remember where though): when you shop at a supermarket, and see something marked down, you often buy it even if you don't really need it right now, or don't need it at all. But when it's a HOUSE marked down (plus low interest rates), you think something's wrong with it, and want to "wait it out". Then when prices go up, everybody suddenly wants to buy property...

Renting as an option will always exist, there always will be someone who'd prefer to rent - for a while, or forever, but it doesn't mean all of us should sell our properties and start renting.  

Oct 01, 2010 05:43 AM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

"Whitney" #40 wrote a comment, but unfortunately, I had to delete it.  She posted a link to another site.  I checked the link out, and it wasn't bad.  I would have left it -- BUT . . . when clicked, it pulled readers OFF MY POST and into the other site.  Sorry Whitney.  I do appreciate your comment.  So here it is without the link:

Buying a home is definitely the smarter choice! I was getting so tired of throwing my "renting" dollars away. Now, that money is going towards my investment. Here is a great blog of your next steps after deciding that you are too done renting:

Oct 01, 2010 08:47 AM
Pat Haddad, ABR, CRS, ePRO, GRI
Keller Williams Indianapolis Metro NE - Carmel, IN
Carmel, Fishers, Westfield IN Real Estate Expert

Carla--I thought it was interesting to read the letters to the editor in Time Magazine in response to that article.  Readers overwhelmingly supported buying a home over renting for reasons such as the yard for their kids, the memories, who will own the homes if not we Americans? and other reasons that I am not immediately remembering.  I think the public is on the same page we are on this!!

Oct 01, 2010 09:23 AM
Dawn A Fabiszak
Private Label Realty ( Denver metro area, Colorado - Aurora, CO
The Dawn of a New Real Estate Experience!

Carla ~ Ahhhhh a media frenzie.  Whe will the average Joe catch on to their games?!

Oct 01, 2010 10:49 AM
Laura Pearlman Broker Associate
Gold Crown Unlimited, llc - West Palm Beach, FL
Excellence Through Experience and Resourcefulness

Hi Carla, below is actually the comment I made elsewhere..Sorry, guess I should be more aware of original post and re-blogs..I'm still new. I really liked your post, found it interesting, I will be bookmarking.

Interested post. Renting is my primary source of business, my website is devoted 100% to tenants/landlords. I happen to prefer tenants/landlord transaction over others. Of course I will always need those investor to keep buying so they can give me the listings as a rental;-). Funny, I hear you on Interesting, I've never heard peep one from "the MEDIA" about "renting" . . . until only recently. I never heard from them until recently, now I've actually been quoted a few times in the Palm Beach Post and the local news station actually came to my home for an interview, for such issues as craigslist scams, renting vs. buying and so forth. I think they (media) sees the rental market growing and is jumping on the bandwagon but again just my thoughts...

Oct 02, 2010 04:39 AM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

Hi Laura . . . yeah, I gathered you thought Tere wrote it, but it's all good!  Your area is a very different market than others.  You have more rentals normally, anyway.  I think the rental market NEEDS to grow, because of all the foreclosures the banks have been allowed to swallow up.  They're going to hold on to them, then unload when prices are artificially inflated again.  HA HA HA

Oct 02, 2010 08:31 AM
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Carla, great post, and I agree with many of the comments here.  I do think there is a political motivation to the general news media.  NY Times and WSJ both published articles in same time about the case against homeownership.  IMO for agents, it looks to me as there has always been the rent vs. buy debate.  The pendulum has now swung to the rent side.  Your last line aptly sums it up -- The Media, a fickle-bitch goddess.

Oct 02, 2010 11:58 PM