You've made it here to my blog post, so you're likely familiar with the increasingly powerful role the internet plays in the world of real estate marketing. Listings of homes for sale are available to potential home buyers around the clock where they can identify and select homes while in the privacy of their own living room!
According to the 2009 National Association of REALTORS® Profile of Homes Buyers and Sellers, 90% of all home buyers used the internet to search for homes at some point during their home buying process. To capitalize on this activity, my philosophy is to position your listing in front of as many of these buyers as possible with the highest quality product available. Enhanced Listings on Realtor.com is one tool I use to optimize a home's exposure to the hundreds of buyers actively searching the Greater Louisville area market at any given point.
Touting their site as "The Most Comprehensive Source for Real Estate Listings", Realtor.com currently offers just shy of 4 million listings to buyers throughout all of North America. Monthly traffic to Realtor.com...nearly 14 million visitors each month! The other home search sites just don't come close. But simply having your listing promoted on Realtor.com isn't going to set your home apart. Above the standard listing on Realtor.com, the Enhanced Listing is designed to grab the buyer's attention, and once you have it, provide additional information on your property to enhance the viewer's experience. Here is a quick comparison:
Standard Listing on Realtor.com
- Standard grey header on search results page
- Limited to four photos directly pulled from the respective Multiple Listing Service
- No Listing Agent contact information
- No additional text for property description
- No virtual tour link
- No Open House data
Enhanced Listings on Realtor.com
- Highlighted yellow header on search results page
- Custom headlines on results page to grab visitor's attention
- Up to 25 photos available for viewing
- Listing Agent contact information for accessibility to buyer
- Custom property description field to further promote your listing's details
- Link to featured virtual tour (results in 40% higher views than without a featured tour)
- Open House data prominently displayed
When selecting a Realtor in Louisville KY, wouldn't you expect your home to receive this level of heightened exposure? Do your homework to ensure your next Realtor has invested in the tools and services necessary in today's market. For more information on how Enhanced Listings, or any of the tools and services I employ, will position your home above your competition, do not hesitate to contact me via e-mail, or call (502) 641-9802.
For additional topics relevant to today's homeowners in the Greater Louisville market, visit The Louisville Drop.
Comments(6)