Give the community what they want - Daily Deals - part 2

Reblogger Brian E. Kinkade
Real Estate Agent with Brokers Guild - Cherry Creek Ltd CO DRE#: 40005822

This is such a great opportunity to connect with your local community and provide win-win solutions for all involved. Once you wrap your mind around it, the program is truly a no brainer.

Original content by Patrick Kitano

This is what your community wants to see - how to find every deep discount deal in their city:

The Deal Map widget aggregates and displays all the Daily Deals in a city. Even residents in smaller towns like Stockton, CA are surprised to see 100 deals to choose from:

Most of the Breaking News cities in the Breaking News Network display the Deal Map. As a media network, we were invited into the DealMap affiliate network, and received our first results for Breaking SF News.

We received 214 clickthroughs in one week, and 90% of the clickthroughs on the DealMap was for Restaurant.com. You knew intuitively, but that's what America wants - a good deal on a meal. Our affiliate revenue from the Deal Map is significant for each Breaking News city.

Deep discount coupons change the affiliate business model because Daily Deals are what normal people really want, not the run-of-the-mill affiliate programs that sell you MLM schemes. Later, we'll be participating in higher payout coupon syndication networks that will source a local Daily Deal every day to each of our Breaking News cities

In conclusion, the key to engaging your community is to supply them with value propositions they want. Although we've been saying "Be the Media!" for about three years now, we're updating this to "Be the Media of Value!"

In the next two articles, we'll discuss how anyone can create their own Groupon couponing system in any city, and (this is the part nobody in real estate understands yet) how to offer your business community a far sweeter deal than Groupon in order to build good will and create the quid pro quo and referral opportunities that build your real estate practice. It works especially well in smaller or rural cities where we believe local networks can build a far more intimate and efficient Daily Deals system than a large telemarketing focused player like Groupon. Finally we'll discuss how you can use couponing to raise money for good causes in your city.

Related articles:

Give the Community what they want - Daily Deals! part 1

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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

This is amazing...just checked their widget and ...I should start using it...

Sep 30, 2010 07:37 PM #1
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Brian E. Kinkade

Kinkade Team at Brokers Guild - Cherry Creek Ltd
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