Major Changes to Ad Network

By
Real Estate Technology with ActiveRain

Not more than 3 hours after we launched the ad network Lenn emailed us saying, in effect: if I create 50 campaigns and have to charge my card 50 times the bank will disable it for fraud.  Very good point, so we rewrote the financial end of the ad network yesterday.

You now have a Bank which you can use to fund all of your campaigns.   Just like a normal bank you can move money in and out of your bank to and from campaigns.  You'll notice a My Bank link at the top of the screen when you login to http://ads.activerain.com

The new Bank concept also has an advantage: you no longer need to fund each ad campaign with $10... the budget for an an ad campaign can be as small or large as you want it to be now.

With the new bank concept Jon thought it'd be smart to allow your ad campaigns to auto-deduct from your bank instead of forcing you to set an ad campaign budget.  So - this is enabled in the budgeting step when creating/editing an ad campaign. 

We've started to ad some stats that you'll see when you login to http://ads.activerain.com as well.  We'll be adding more stats in the near future to help users fine tune their ad campaigns. 

Bug Notice:  There was a major bug in targeting anything other than "All Pages" (thanks Bob for finding this!).  Unfortunately we couldn't fix this and preserve the settings you had so we had to delete all targets that weren't All Pages.  So - if you tried to set up targeting to specific pages you'll need to redo those targets.  Sorry about that!

Formating:  We're still trying to get the formating right for ads... so we'll be tweaking this often over the next few days.

Documentation:  We're going to try to do extensive documentation on the ad system (hopefully today).  We realize it's kind of confusing and are working to make it better.

Localism advertising:  We're hoping to get ads running on Localism very soon, it's in the pipeline.

The comments we've been receiving from users have been very helpful... please continue to alert of us of concerns, confusions and especially bugs. 

-ben 

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Rainmaker
787,667
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Grrreat idea.  You can take that to the bank!

Now off to retarget. 

"I really want to see how this will work out!" He said eagerly.

Aug 30, 2007 12:57 AM #7
Rainmaker
600,335
Mitchell J Hall
Compass - Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn
Leave it to Lenn, thanks. I set up an account yesterday but I have to think of something clever to say in an ad. I'm looking forward to localism ads.
Aug 30, 2007 01:29 AM #8
Ambassador
4,205,521
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

Thanks for the updates and the continued improvements. I'll be anxious to hear what successes people are having.

Jeff

Aug 30, 2007 01:35 AM #9
Rainmaker
1,768,353
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate
Interesting to see this idea evolve. I'm really impressed with the response of the AR Team on this to improve it for the benefit of the community.
Aug 30, 2007 02:38 AM #10
Rainer
52,351
delete account
Clayton, MO
Sounds like a great idea! I'll have to check this out. :)
Aug 30, 2007 03:37 AM #11
Rainer
35,151
Rolo Cuadrado
Colorado Mountain College - Frisco, CO
If I understand all of this correctly, I should wait for Localism ads before I advertise. But when Localism ads do become available, will there be any advantage to folks who are already signed up on an AR ad program? In other words, will I find out later that perhaps I should not have waited? 
Aug 30, 2007 04:01 AM #12
Rainer
14,883
Ben Wiseley
Kirkland, WA
@Rolando: Unless the team has something planned they haven't told me the addition of Localism should just be additional targeting options.  So - waiting is probably a good strategy.
Aug 30, 2007 04:07 AM #13
Rainer
1,349
Jonathan Mark
UniFersal.com - Minneapolis, MN
Wait, where and when do the ads appear? i dont see a location except the two spots for the active rain community...
Aug 30, 2007 04:16 AM #14
Rainmaker
206,324
Chris Tesch
RE/MAX Bryan-College Station - College Station, TX
College Station, Texas Real Estate
Sounds like good changes! On the Localism ads, will it be for the state, or the city? 
Aug 30, 2007 04:16 AM #15
Rainer
1,349
Jonathan Mark
UniFersal.com - Minneapolis, MN
i only see ads on the main page, where will the others be located?
Aug 30, 2007 04:37 AM #16
Rainmaker
337,585
Thesa Chambers
Fred Real Estate Group - Bend, OR
Principal Broker - Licensed in Oregon
I am so far behind... gotta check this all out - thanks for the update
Aug 30, 2007 06:13 AM #17
Rainer
78,309
Chuck Dellorto
Coldwell Banker - Serving INDIANA & ILLINOIS - Highland, IN
"Talk To Chuck"
Thanks for the update. I am going to piggyback on this one also and read the posts when all the dust settles.
Aug 30, 2007 07:02 AM #18
Ambassador
2,752,418
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Thanks Ben.

Very nice.  Simple and fast.  I was able to fund the "Bank" with monry.  Unfortunately, when I tried to transfer money from the Bank to on one of one of the accounts, it didn't work.

Back to the keyboard.

I believe that I found another bug, but I'm still testing.

 

Aug 30, 2007 07:48 AM #19
Rainer
6,667
Sunny Isles Beach | Waterway Realty | 305.935.3533
Waterway Realty, Ltd. Co. - Sunny Isles Beach, FL

The Ad Campaign seems to be working well. I had almost 20,000 impressions and several thousand clicks in less than 12 hours! Keep up the good work. At AR's request, I deleted the ad campaign. It was not my wish to delete it, I do as I am asked, it's your site- not mine. I will still, however continue to promote AR on over 50 of my own web pages. That is how I like to do things... Just 'cause I'm "harmed" does not make it right to "harm" others. Hopefully we can get this sorted out.

Thanks

Waterway Realty, Ltd. Co. ~ 305.935.3533

Aug 30, 2007 10:53 AM #20
Rainer
1,349
Jonathan Mark
UniFersal.com - Minneapolis, MN
Hey, i cant get my logo up!! ahhhh
Aug 30, 2007 11:27 AM #21
Rainmaker
595,531
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

Thanks for keeping us up-to-date on this. It's really nice to be kept in the loop. Thanks again!

grin

Aug 30, 2007 11:41 AM #22
Rainer
33,102
GA-agent.com Georgia Real Estate Directory
GA-agent.com - Canton, GA

Well, I've deposited money a few days ago...created an ad...set up (3) different target areas...changed my bid per impression about ten times...and yet, nothing has happened!

Now, I went into reset my target areas, tweak my bids...and the system kicked back an error message.

Ben, you're not making it easy for me to spend money with AR.

Whatthedealio?

James Coogan 

GA-agent.com

Aug 30, 2007 03:59 PM #23
Rainmaker
95,812
David L. Britt
Platinum Realty, LLC - Olathe, KS
MBA
Thanks for the update and attention to this request so quickly. Just goes to show you guys are really trying to make this a top line blog!
Aug 30, 2007 04:42 PM #24
Rainmaker
655,982
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes
Keep us all posted. There are always some bugs when a new system gets rolled out. Take care and thanks for always improving the network.
Aug 30, 2007 06:10 PM #25
Rainer
384,128
Duane Hosek
Coldwell Banker - Lewis-Kirkeby-Hall - Rapid City, SD

Thanks Ben..............I can't wait to have time to get into this ad thingy................

Duane Hosek in the Black Hills of South Dakota

Aug 30, 2007 07:00 PM #26
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