In my book, My Blue Goose, I mention that newspaper, despite it’s declining readership, will not go away. It will, however, be redefined. Newspapers are now less about getting your audience to take action and more about brand awareness.
August 15th: Thoughts of Blue
I started to write an article titled “Internet versus Print advertising” and realized half-way through writing it that the article had been inaccurate since the title. As we learn more about the strengths of the internet and understand how we can better measure print advertising, we learn that it is a combination of the two that will effectively drive campaigns and brands. It is not a print versus internet game, instead a team of two that control your message.
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