The importance of GREAT photos in an MLS presentation

By
Real Estate Agent with SCA Real Estate

I recently sold a home located at 36881 Avocado Ct, Winchester CA 92596 in 4 days! It is scheduled to close in less than 2 weeks, and I fully believe the photos taken by my Photographer helped contribute to the home going pending in under a week, with a total of 4 offers received! The craziest thing about this listing was that it was a specialty listing. The home sits on a 3 acre lot, with an incredible view of Temecula's Wine Country. It is gated, with a 42 foot pool & spa, and has over $100,000 in upgrades throughout the home. I prepped the seller to expect a 60-90 day market time with their proposed list price of $449,900, yet it sold at full price, in under a week of marketing! Click here to see my MLS presentation. Enjoy the photos, and have a great Monday!

36881 Avocado Court

36881 Avocado Court

36881 Avocado Court

36881 Avocado Court

36881 Avocado Court

36881 Avocado Court

36881 Avocado Court

36881 Avocado Court

36881 Avocado Court

 

Comments (95)

Ryan Case
SCA Real Estate - Anaheim, CA
877-828-0710

Dave - you are so right on so many levels!

Oct 05, 2010 07:10 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Well those photos sold me, now if only I had the money and lived in your area!  Very nice!

Oct 05, 2010 07:46 AM
Ryan Case
SCA Real Estate - Anaheim, CA
877-828-0710

Gene - thanks for the compliments

Oct 05, 2010 07:50 AM
Ryan Case
SCA Real Estate - Anaheim, CA
877-828-0710

Erica - Great photos mean everything!

Oct 05, 2010 08:00 AM
Dan Weis
Comey & Shepherd Realtors - Cincinnati, OH
Cincy Real Estate Advisor

Tom, photos like that are why it's so important to have the home perfectly set (as much as possible) and have the photos look awesome like yours to get more buyer interest.

What type of editing or tweaking does your photographer do to the photos?  I'd like to have a professional photographer do the same or similar thing.  I'd like to share it with mine.

 

 

Oct 05, 2010 09:16 AM
Carol Tunis
Florida Homes Realty & Mortgage - Saint Augustine, FL
Carol Tunis...a "HouseSold" name!

If I worked in your area, it would have been my pleasure to send this listing to my custormer.  Congratulations on doing a top notch job!

Oct 05, 2010 10:03 AM
Ryan Case
SCA Real Estate - Anaheim, CA
877-828-0710

Dan - He enhances the photos, I can give you his email and contact info if you want to email me.

Carol - Thank you for the compliment :)

Oct 05, 2010 01:04 PM
Latonia Parks
Top Bragg Realty, Fayetteville NC, Home of the 82d ABN DIV - Fayetteville, NC
Certified Military Relocation Expert

These pictures are great.  In fact, so great that they don't look REAL. Lol  They almost look sketched and very detailed.  Great job!!!

Oct 05, 2010 03:36 PM
Anonymous
Glenn Ritchie

Hi Tom,

Great shots of the house.

What type of camera does you or the person have as the shots look good but I feel there is some color correcting going on as they look like they are animated in some way. Don't get me wrong but being a past pro photographer I can see that the angles or distortion have been corrected and perhaps the color has been enhanced. Good job whatever which way it was finished. I have to also say good pictures really help but most of the credit should go to you for pricing it right.  

Cheers Glenn Ritchie 

Oct 05, 2010 03:38 PM
#84
Ryan Case
SCA Real Estate - Anaheim, CA
877-828-0710

Latonia - Thank you!

Glenn - The photos are enhanced :)

Oct 05, 2010 03:57 PM
Stephanie Williams, Realtor Murrells Inlet
Seaside Properties - Murrells Inlet, SC

I just love the fact that the photographer came back at night so you got to see what a bonus the pool is in the day and in the night.  That photographer was worth the cost, whatever it was!

Oct 06, 2010 07:20 AM
Ryan Case
SCA Real Estate - Anaheim, CA
877-828-0710

Thank you Stephanie! He does great work, and my listings get so much more traffic with his photography!

Oct 06, 2010 07:45 AM
Michael Izquierdo
LA Pocket Listings - South Pasadena, CA

Wow, I think i need to fire my current Photographer. lol

Oct 06, 2010 09:45 AM
Ryan Case
SCA Real Estate - Anaheim, CA
877-828-0710

Michael - My guy will go to Pasadena :) He is amazing!

Oct 06, 2010 09:50 AM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

The pictures are gorgeous and undoubtedly contributed largely to the sale of the home.

Oct 06, 2010 10:18 AM
Ryan Case
SCA Real Estate - Anaheim, CA
877-828-0710

Thanks Christine! I will email you his info :)

Oct 06, 2010 10:25 AM
Ryan Case
Pacific Servicing - Temecula, CA

Considering this is my home, lookin good :) HaHa.. And we LOVE the photos, almost makes us not want to sell :P

Oct 06, 2010 11:52 AM
Kathy Smiley
Rodeo Realty ~ Fine Estates Westlake Village - Westlake Village, CA
Westlake Village, CA - "Making YOU Smile!"

Amazing photos. I'm bookmarking this to show my photographer. The pool at night is spectacular!

Oct 06, 2010 01:48 PM
Rhonda Wilson
Revealing Assets - Home Staging Services - Edmonton, AB

Tom, these photos are spectacular. I also LOVE the pool at night photo!

Buying a "Home" is not only one of the largest investments a person makes in life, their decision is fuelled by emotions and visualization. With around 98% of buyers creating their "short-lists" via on-line MLS listings' photos, we HAVE to ensure that the photos tell an accurate and attractive story.

Angles, lighting, shutter speed, composition.....all paramount when photographing a property for a listing.

I almost think all of us in the Real Estate industry should force ourselves to take a photography course at some point. As you say, too many of us are ignorant to the fact that quality photos do sell listings. I have seen many properties sold, sight-unseen, due to photos.

Great post!!

Oct 08, 2010 06:02 AM
Ryan Case
SCA Real Estate - Anaheim, CA
877-828-0710

Kathy - Thank you :)

Rhonda - I agree with the photography class!

Oct 08, 2010 06:05 AM