The importance of GREAT photos in an MLS presentation

What tells me these are effective photos is that I had to go back and look at the price again after seeing them. I would have thought this was a million dollar plus home. Instead, these made the property seem a bargain without having read the description copy. This is what is supposed to happen.

I always encourage my advertising and marketing clients to be way more careful and creative with their photos, such as you have done. This makes such a difference over pictures with bad angles, trees in the way, cars in the driveway, piles of papers in the den, and the rest of what I see. Yesterday I critiqued a listing in Florida that showed an empty room looking out onto the back yard which had the garbage can on it and nothing else. And so many agents do nothing but blame the market for their listings not selling.

Well those photos sold me, now if only I had the money and lived in your area!  Very nice!

Tom, photos like that are why it's so important to have the home perfectly set (as much as possible) and have the photos look awesome like yours to get more buyer interest.

What type of editing or tweaking does your photographer do to the photos?  I'd like to have a professional photographer do the same or similar thing.  I'd like to share it with mine.

If I worked in your area, it would have been my pleasure to send this listing to my custormer.  Congratulations on doing a top notch job!

These pictures are great.  In fact, so great that they don't look REAL. Lol  They almost look sketched and very detailed.  Great job!!!

Wow, I think i need to fire my current Photographer. lol

The pictures are gorgeous and undoubtedly contributed largely to the sale of the home.

Considering this is my home, lookin good :) HaHa.. And we LOVE the photos, almost makes us not want to sell :P

Amazing photos. I'm bookmarking this to show my photographer. The pool at night is spectacular!

Tom, these photos are spectacular. I also LOVE the pool at night photo!

Buying a "Home" is not only one of the largest investments a person makes in life, their decision is fuelled by emotions and visualization. With around 98% of buyers creating their "short-lists" via on-line MLS listings' photos, we HAVE to ensure that the photos tell an accurate and attractive story.

Angles, lighting, shutter speed, composition.....all paramount when photographing a property for a listing.

I almost think all of us in the Real Estate industry should force ourselves to take a photography course at some point. As you say, too many of us are ignorant to the fact that quality photos do sell listings. I have seen many properties sold, sight-unseen, due to photos.

Great post!!