When market pressures are on for us Real Estate professionals, it is not a good time to throw money at every advertising hook that comes along. Let's face it. EVERYONE wants to sell us something!
If you had $1000 to advertise with, what would you do with it?
This $1,000 number is an arbitrary one. It has no real significance other that it works well in a headline. The point is how do you make your advertising dollar stretch? Kind of like "If you were stranded on an Island and could only choose one food, what would it be". When put in that light it makes the decision pretty important. That's how I feel right now, during this market about my time, money, energy and general networking mojo.
It is EXTREMELY URGENT that the best decisions be made in order to be successful. This probably was not such a stressful decision 20 or 30 years ago. Advertising came in just a few flavors, and everyone did it.
So to stimulate the grey matter, I'm inserting a list of possibilities that are out there today. This is by no means comprehensive. I am sure that the audience reading this could add many more. (and feel free too.) Just a little hook to get your brain started.
- Paper adds
- Real estate magazines
- Creative sign riders
- Websites
- Virtual tours
- Flyers
- Postcard mailers
- Pay Per Click advertising
- Drip mail systems
- Open houses
- Events
- Auto decals
- Radio adds
- TV adds
- REALTOR.com adds
- Active Rain adds (NEW)
- 17,000 other on-line MLS collectives
- On-line news adds
- Billboards
- Bench signs
- Sports team sponsorship
- Client handouts (everyone's favorite fridge magnet guy)
- Moving vehicles
- "Talking House" radio broadcast
- Wireless house feed
- Event banners
- Branded clothing
- Vendor punch card collaboration
...I'm tired.
I know there are a million more that all beg for our hard earned dollars. The question is- What is the best, or best combination in our current market, or in any market?
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