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I am still doing a lot of work with The RedX Listing Lead generating service and I have found that mobile seems to be the next big thing in attracting new clients. More to the point, creating a place on your website that is optimized to appear correctly on a smart phone is a great way to capture new leads, especially if those leads are standing in front of one of your listings trying to find out more information.
So how exactly do you go about creating a mobile-optimized landing page? Actually, there are a number of services out there that will do it inexpensively. These organizations set up a specific page on your website and insert some code on your home page. When someone visits your site from the search engine (these sites get indexed by google mobile pretty quickly) then they are send directly to your mobile-optimized landing page. If this page has a form with an email lead capture on it, you can use it capture leads.
Mobile technology has come far enough that you can now include video (for your smart phone) on those landing pages to create an immediate connection with you prospects and drive them to become clients. Due to Adobe Flash limitations with Apple, you do need to use YouTube to embed the movies on the page. However this, along with email lead capture can generate some serious leads for you.
Here is how I would use this technology outside of my RedX lead generation activities:
1. Create a landing page that details one of your listings that has a lot of foot traffic
2. Embed the virtual tour of that listing in the page as a YouTube video. Add an email capture form to the page to capture the lead.
3. Add the web address to the site to the listing flyer and possibly the sign.
4. Track your leads and results.
As I mentioned before, this technique is really paying off to help me promote my listing lead generation relationship with the RedX Real Estate Data Exchange, and I know of a number of top agents who are using this mobile approach platform as a primary source of leads.
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