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Should realtors Photoshop houses?

By
Real Estate Agent with Smart Green Realty

Julia, the author of the blog Hooked On Houses http://hookedonhouses.net , bit.ly/cW85YT, showed photos of a listing where the realtor did not bother with staging--he or she just photoshopped in the furniture! What next? you may ask. I am completely convinced that a furnished house sells faster and for more money than an unfurnished one. Even Ph.D clients have a hard time picturing furniture in a space. Doing it for them gives the house such an advantage. But Photoshop? First of all, it looks a little cheesy. Second, I really think it is deadly to have the MLS pictures of a house be more attractive than what the potential buyers will actually find when they get there. So, what are you finding out there? Is Photoshop a trend in your area?

Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Zeta,

I don't see photoshopped furniture as a material concern.  It isn't any different than a nicely furnished home being shot before the Sellers move out with their belongings.

I think it better that the house photos are better than the product, better than the listings I see that say, "Please disregard the mess...."

I would have a serious problem with an agent photoshopping out material issues, like power lines, dead trees, etc.

Oct 05, 2010 03:05 AM
Ralph Gorgoglione
Metro Life Homes - Palm Springs, CA
California and Hawaii Real Estate (310) 497-9407

That's a good question.

I suppose it's the same as photoshpping your headshot.

A little, very slight "enhancement" to make you look nice is cool.

But too much and you are correct, when viewed live, there will be a huge dissappointment.

Oct 05, 2010 03:07 AM
Melanie Gurley
Solid Source Realty Georgia - Cumming, GA
Solid Source Realty Georgia

I'm in agreement with Mike Jaquish.  Our jobs are to get the potential buyers to come see the home, right?  If staging a home via photoshopping helps the buyers to envision what the home can look like when it's in its prime, then it should be done... for sure.  Material issues though is a completely different story. If we tried to "hide" those with touched up photos, that would certainly be a violation of license law.

Oct 05, 2010 03:13 AM
Patty Purdue Laforte
Realtypath LLC - Salt Lake City, UT

I believe our MLS prohibits photoshopped tours just for the reason that it is not accurately reflecting the property.  But I personally don't have a problem with an agent who photoshopped furniture in the rooms as long as it is scaled properly.  So if they put two couches in the living room and two couches would actually fit.

My biggest complaint is the use of extreme wide angle lenses to make the rooms look bigger.  Almost all of my buyers complain that the rooms looked so much bigger on the tour.  I now tell buyers when I send them the first set of listings to watch for certain things to see if wide angle was used.  The first give away is the dishwasher - if it looks really wide then a wide angle was used.  I explain that it may have been used to be able to get the whole room in a picture, but beware that the dimensions are off.  This has stopped a lot of the complaints once we get out and starting going into homes.

Oct 05, 2010 03:24 AM
Lisa Hicks
Hoang Realty - Augusta, ME
Serving Central and Southern Maine

Zeta -  hmmm...I agree with you that the Photoshopped pictures look slightly "off"...however it is a very clever idea.  Quite ingenious of the listing agent, actually.  What is really the difference between pictures of a house that was staged for the photos but is now empty and photoshop pictures of "staging?"  In either case, the house is still empty when viewed live.  I think that if potential buyers are prepped that the house is empty before they view it, there is no problem with photoshopped pictures.

Touched up material flaws is a big no-no.

Oct 05, 2010 03:31 AM
zeta cross
Smart Green Realty - Philadelphia, PA
Getting Greener Makes Your home worth more!

As for Patty's comment about wide angle lens shots....I completely agree. I do not like them. I do not think they "sell" the house better as they clearly distort. Some of the virtual tour photographers don't really know how to use a wide angle effectively. They just set their camera on widest and shoot.

Oct 05, 2010 07:05 AM