The Basics: 23 Social-Media Terms To Learn For Realtors And Mortgage Professionals

The Internet is an incredible resource for real-estate and mortgage professionals but keeping up with an always-evolving online world can be a challenge. Sometimes the lingo alone can stand between successfully implementing a social-media strategy and being overwhelmed by widgets, avatars, and hashtags.

Here are some basic terms to familiarize yourself with …

Active Rain – The largest social network for real-estate professionals. Launched in 2006, Active Rain has nearly 200,000 members.

Avatar – The image, picture, or username a person uses to identify themselves on social-networking sites.

Badge – A linked image displayed on a blog that promotes a person’s profiles or participation on other social-media sites, such as Facebook or Twitter.

Blog – A regularly updated website or “web log” that allows a company or individual to post content and interact with readers through commentary, subscriptions, widgets, and syndicated RSS feeds.

Content – Content on any website, including text, pictures, video, and audio materials.

Dashboard – The administrative area on blogs and social-media sites that allows you to edit your information, manage comments, monitor traffic, upload files, etc.

Facebook – The largest social-networking site for individuals and businesses. Facebook has more than 500 million users.

Feeds (RSS Feed) – A program used by a website that allows the user to syndicate their content and provide subscribers with new blog posts and articles without requiring them to visit the site.

Forums – Online forums allow members of social-media sites to interact with other members by posting messages or questions on particular topics.

Groups – Communities within social-media sites that allow users interested in particular topics or activities to share information, posts, and messages with other members.

Hashtag – Used on Twitter, a hashtag is a keyword or phrase preceded by a “#” that helps organize posts, making them easier to find in Twitter searches.

Hyperlink – A navigational reference that embeds a link to a document or page on the Internet.

LinkedIn – A business-oriented social-media site for professional networking. Launched in 2002, LinkedIn now has more than 70 million registered users.

Micro-Blogging – A form of blogging that limits the amount of characters or words per post, such as Twitter.

Profiles and Pages – The pages on social-networking sites where a person or business displays their contact information, pictures, posts, and files.

Search Engine Optimization (SEO) – The process of improving and increasing traffic to a website from search engines.

Sidebar – A column or columns along either or both sides of a blog’s main content area that includes widgets, contact and biographical information, links to previous posts and favorite sites, archives, badges, subscription information, RSS feeds, and more.

Social Media – Websites that provide communities with common interests to communicate and engage with one another online.

Subscribing – Signing up for a site’s feed, which automatically sends you new content from that site.

Threads – Messages or posts under a single forum topic or the comments and trackbacks of a particular blog post.

Trulia – A real-estate search engine and networking site that allows professionals to create business profiles and allows consumers to find listings, blogs, and real-estate information.

Twitter – A micro-blogging site where members post “tweets” or messages of 140 characters or less.

Widget – An application offered on social-media sites and blogs that performs a specific function allowing users to customize their profiles or blog.

Source materials here, here, here, and here.

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