Stage Your Home Like a Pro

By
Real Estate Agent with ReMax Advance Realty

Your home's first impression may not be one that is face to face with a prospective buyer. In today's world, 84 percent (National Association of Realtors) of home buyers start their search online. That's an impressive figure, and one that means your home needs to make a strong virtual impression. 

Part of this impression is made through online photos. And as you begin the listing process, we, as your Realtors, will want to set up a time to come and photograph your home or have a hired photographer come by to photograph the home. 

How can you help us stage your home to be photo ready? 

Showing your home is about creating a story line. A home buyer is looking for certain amenities and specifications during their buying process, but in addition, they are looking for a home that will give them the lifestyle they seek. To answer this need, you must make sure your home has an ambiance that is appealing. 

A properly staged home can tell this story in pictures. We can help you tell this story. 

To create a virtual experience and ambiance, one must develop a plan. What is the demographic of your buyers? Is this a home that will interest empty-nesters, large families, or vacationers? 

Once you have distinguished this, then consider what story each room should display. 

A step for all buyers is to remove clutter. Grab a box and walk through each room. Pick up the kids' toys and games. Take your old magazines and papers to the recycling bin. 

Next, tidy up. Buyers will notice if there are marks on the wall and dust bunnies on the floor.

They will notice if your kitchen sink is full of dishes. So, sweep the floors and wipe down counters and mirrors. Replace burnt out light bulbs. And give each surface a nice dusting.

 Now, make repairs. If you have very obvious issues in your home that need attention, there will be buyers who notice. This includes that cabinet door you took off to repair, and the tile work that needs regrouting. It also includes terribly dated wallpapers and borders. Making these repairs before your photos are taken could increase the number of buyers who request a showing. 

Now that your rooms are clean, decluttered, and in good repair, its time to "edit." Step back and take a look at each room with new eyes. Less is more when it comes to photos. You want a story line, yes, but you also want the room itself to shine through. 

 Remove unnecessary knick knacks and decor. Is this a home that has good entertaining potential? 

Set up your dining room and table with your best china. Light candles and set out fresh flowers. In your kitchen, have a plate of fresh baked cookies sitting on a plate. 

And we'll take pictures of the yard and landscaping, as well. During the photography session, we embrace natural light. Not only do buyers look for homes that are light and bright, but natural light also has a way of opening up spaces.  We will take several pictures of each room and from different angles. Our Southeast Florida MLS allows us to list over 20 pictures of a home. This means you should show your buyer as many pictures as possible, in order to give them the clearest vision of you home and its setup.

Posted by

Lynn Cromer & Robin Parker are real estate sales and marketing professionals for Coldwell Banker in beautiful Pinecrest, Florida. We have over 25 years of real estate experience!
For more information on Pinecrest, Florida or the communities of Coral Gables, Palmetto Bay and Coconut Grove, Lynn or Robin can be reached at 305-962-4068 for Lynn, at 305-546-0447 for Robin, or email us and visit us online at www.WeSellMiami.com.

Also, let's connect on these great social networks. It's fun!

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Lynn Cromer & Robin Parker
Coldwell Banker Pinecrest Office
305-962-4068 Lynn Cromer
305-546-0447 Robin Parker

We would be honored to help a friend, family member or colleague in their real estate needs.

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Rainmaker
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Marcia Kramarz
Re/Max Executive Realty - Medway, MA
CDPE,LMC,CBR

As a realtor I face this all the time - but I'm about to be a seller and a shake in my boots thinking of what's ahead of me - We've been readying this house for 3 years but now down to the wire - we still have a long list - I think I know what needs to be done - It's almost NEVER ENOUGH

Oct 06, 2010 09:31 AM #1
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Rainmaker
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Lynn Cromer

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