In Real Estate, A Picture Is Not Worth An Extra Thousand Dollars Or More

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Real Estate Broker/Owner with Sweet Digs Real Estate

 

In Real Estate, A Picture Is Not Worth An Extra Thousand Dollars Or More

  
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By Renee Porsia

I recently read a disturbing article that tells homeowners if they want to get a higher price for their home, they need to take better quality photos. This is just the type of preposterous nonsense that makes homeowners have unrealistic expectations.  And worse yet, they are hearing it from supposed professionals in the business.

Listen up, taking better quality photos will not get homeowners a higher price no matter what anyone tells you.  In fact this type of nonsensical recommendation makes Realtors look like complete morons.  Also, just to be clear, staging a home, repainting a home, hanging a plant, pictures, or putting a fake family in a home will not get you a higher price either.  Sure, a homeowner can give the home better curb appeal, brighten or spruce the place up, make the place desirable but after all, the new homeowner is going to move in and make the place their own by making their own changes or improvements.

This article which by the way was featured in the Wall Street Journal goes on to say “listings with better photos command higher asking prices.” Tell this to the appraiser who is appraising the property.  See if he/she cares about the type of photos that were taken of the home when they are putting a value on the home.  This author wants us to believe that if two identical homes were on the market in the same area, the home that boasts better quality photos can ask for a higher price?  Get real! What’s more get a clue and then get your real estate license, list some properties and then come back and tell me that “better quality” photos got your clients higher prices.

Now, don’t misunderstand what I am saying here.  Having great photos of a home will certainly attract more attention to the home. It’s not the type of camera that will attract the attention though, it’s what is in the photos.  I’ve seen amazing homes that had horrible Realtors who then took horrible photos of the home which then probably coupled with an unrealistic asking price contributed to the home sitting on the market longer than it should have been.  Leaving the toilet seat up, having food and dirty dishes all over the kitchen, toys scattered all over the house, dirty clothes on the floor or on beds and then taking photos without cleaning all that mess up even in the most amazing of homes is going to detract attention away from the home not attract. It’s called common sense people.

All the nice photos in the world are not going to have any effect on the selling price of your home, believe it or choose not to believe it.  Put yourself in a buyer’s shoes and if you were buying a home, would you pay more for a home just because it had really nice photos? Imagine the Realtor saying to you the buyer, “the asking price is $399k but I think you should offer $420k.  After all, look at all the nice photos.” Aack!

At the end of the day, great photos can  help in selling a home but they categorically will not get anyone anymore money.  The faster everyone stop’s listening to all of this idiocy the better off we will all be.

Renee Porsia is an expert associate broker with RE/MAX Eastern and published author

 

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Rainer
114,695
Irina Riley
American Dream Colorado - Woodland Park, CO
GRI, SFR, CNE, e-PRO, SRES

Renee, have you ever stumbled on the property which pictures are nothing what is in reality?! It's outrageous!

Oct 06, 2010 11:30 AM #1
Rainer
39,248
John Ryan
Century 21 Alliance - Havertown, PA

Can't hurt to have better pictures for exposure, which is necessary for a sale but by no means will that translate into a higher price.

Oct 06, 2010 11:39 AM #2
Rainmaker
484,123
Cindy Westfall
Premiere Property Group,LLC Portland Metro & Suburbs Oregon - Tualatin, OR
ABR,GRI Your Tualatin & Portland Metro Real Estate

Renee, Using staging, having great pictures add value only in giving a home an edge over its competition. In the market we are in, any edge is a good one, but as you said, buyers are not going to offer more for home with better pictures. Thats almost funny and more rediculous coming from the Wall Street Journal. I just recently saw a picture on our MLS that showed a den with a TV. On the TV was a woman standing in a bra. A picture might be worth a thousand words but sure won't get you a higher price on a home. Thanks for the interesting post.

Oct 06, 2010 11:52 AM #3
Ambassador
749,535
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

Renee..... you make some excellent points and I would agree with most. The message would be, don't take the pictures that make the house look better than it is... because there is nothing worse than false advertising.  I will say that great staging can certainly add to the home and possibly get a little better of a price.. An illusion can be sold well, because it can be made to look like reality. But a good picture that doesn't resemble the home when you get there?  Could make the potential buyer step out very quickly. Just my .02. ps.. definitely an interesting and thought provoking post.

jeff belonger

Oct 06, 2010 04:27 PM #4
Rainmaker
484,123
Cindy Westfall
Premiere Property Group,LLC Portland Metro & Suburbs Oregon - Tualatin, OR
ABR,GRI Your Tualatin & Portland Metro Real Estate
  • Hi Renee, I was checking out my facebook this morning where I have our local MLS as a fan page. They are endorcing this article. I smiled and thought of your post.
  • Regional Multiple Listing Service Great article in the Wall Street Journal: Listings with better photos sell higher. But only 15% of listings incorporate higher-end photography!

    http://bit.ly/ah7tKv

     

    In Real Estate, A Picture Is Worth $1,000 or More - Developments - WSJ bit.ly Listings with photographs taken by better cameras tend to command higher asking and selling prices, according to a new analysis from Redfin.
  • Oct 07, 2010 06:24 AM #5
    Rainer
    32,431
    Renee Porsia
    Sweet Digs Real Estate - Newtown, PA
    Agent Genius

    Hi Cindy,

     

    I posted my article on the MLS's Facebook page. I'd love to get people commenting on it.  Thanks for reading it.

     

    Renee

    Oct 07, 2010 07:10 AM #6
    Rainmaker
    536,134
    Karen Rice
    Davis R. Chant, REALTORS - Hawley, PA
    Northeast PA & Lake Wallenpaupack Home Sales

    If you'd love to get people commenting then why do you delete comments? I made a very relevant and positive comment (agreeing with you too) and it was deleted. Thanks a lot!

    Oct 09, 2010 08:57 AM #7
    Anonymous
    Renee
    Karen.. I didn't delete any comments.
    Oct 09, 2010 12:38 PM #8
    Rainer
    32,431
    Renee Porsia
    Sweet Digs Real Estate - Newtown, PA
    Agent Genius

    Karen, why would I delete a positive post??  Repost it, I can assure you, I didn't delete your post.

    Oct 09, 2010 01:07 PM #9
    Rainmaker
    536,134
    Karen Rice
    Davis R. Chant, REALTORS - Hawley, PA
    Northeast PA & Lake Wallenpaupack Home Sales

    Renee - then I apologize - however, I do not know how it disappeared. It shows up on my dashboard that I made it - when I click the link I am told it no longer exists and when I visited the page I see it is not here...also another comment by someone on here is missing - a "success" story that a stager posted and my comment was in response to her, somewhat...someone else suggested a bug that Active Rain has regarding automatically deleting comments...I don't know; never heard of that - if it weren't for the link showing up in my dashboard I would have figured I only thought about  making the comment...lol...but I did make it -

    Crazy. Please accept my apology for being annoyed at you over my missing post.  Now, if I can only remember what I actually said - it was pretty much in agreement with you.  The stager said that a couple picked a higher priced home over a similar lower priced home because it was freshly painted and staged and had great pictures online - but I suggested that it wasn't the staging or the pictures that fetched the higher price but the fact that it was turn key and no work needed to be done...basically an empty house that is freshly painted and needs no maintenance will also be more appealing to buyers than one that is cheaper but needs work - IF those particular buyers place a premium on having a turn key property...

    Oct 09, 2010 01:14 PM #10
    Rainer
    32,431
    Renee Porsia
    Sweet Digs Real Estate - Newtown, PA
    Agent Genius

    I posted this article twice so it could be under the other post.  No worries.  :-)

    Oct 09, 2010 01:20 PM #11
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