Marketing High End Properties Outside of MLS

First, are the properties truly high end?  I mean, would they be considered a luxury property?  Second, where are luxury buyers coming from for your market?  For example, in our market, the luxury and second home buyers are coming from more than 500 miles away.  In fact, luxury buyers in our market are mostly from CA & AZ.   Once you know where the buyers are coming from and what their demographics are, it's easy to market to them.  We direct mail luxury buyers.  We also splash the homes all over the internet, and I literally mean all over.  There are only a couple of very luxury properties that we haven't splashed all over, but focused them to high end luxury property websites, etc.

Whom are you marketing too????  

If it's high end buyers, they ARE on the Internet.  Christina is right.  Get the listings on the Internet with well designed targeted web sites. 

Get Localism.com posts out there.  Google loves them. 

Jennifer - no, we don't direct mail by zip codes.  We do targeted demographics.  We have created a direct mail list of people from other states that fit the demographic of the likely buyer of a luxury home in our market.  Some specifics include: annual income over $300k, primary home value over $2m, age 42-60 and married.  I also have it narrowed down as to which cities in the 2 states our buyers are likely to live in.  You can get demographic lists through Experian.  Also, we don't just do a one time thing.  We do an 8x8 (read MREA) and then send a monthly newsletter to them.  When we have properties to market specifically, they already know us and when we send them marketing info, they willing call and end up purchasing through us.

Jennifer!

Welcome to The ActiveRain Real Estate Community. You will find this is a great place to network. Again, welcome to Active Rain, the best place for your Blog ! Good Luck to you and your business!  

Hi Jennifer -

I see this is your first post on Active Rain.  Congratulations!!  I just wanted to welcome you to a fantastic Real Estate Industry Network! 

Welcome aboard, I hope you'll continue to blog, and invite others.  Wishing you all the success the industry has to offer.

Enjoy!!

Below are some useful sites and groups you may want to visit right away: You can also use the “search” feature to find almost anything on Active Rain.

READ ME FIRST
Welcome Active Rain New Members

READ ME SECOND
New Members - Getting Started

READ ME THIRD
Before You Write Your First POST!!!  and  "5 Principles to Creating an Effective Post"

Looking for Information or Help with Something?
Your Active Rain Community Resource Guide

Do You Want To Be The Featured Agent In Your Area?
Points Breakdown

Need Photos or Graphics to Enhance your Posts?
FREE Photos and Graphics for your Blog

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

GROUPS:

Active Rain New Members Group - A MUST JOIN IF YOU ARE NEW!
It's A to Z for New Members!

Want Free Exposure with your Listings?
Post Your Listings on Active Rain

You can join any groups you have an interest in, or would like to learn more about.  Maybe Target Marketing, Real Estate Technology, or you can search All Groups, there are hundreds to choose from.

I hope you'll find these to be useful tools in helping you get started here on Active Rain.  You will meet many wonderful people here!! Again, welcome to Active Rain, the best place for your Blog!

Good Luck to you and your business!

Thanks for the post -- answers are very helpful, does anyone do any ads in high end magazines like Dupont, etc?