Marketing High End Properties Outside of MLS

Real Estate Agent with Tropic Shores Realty

 I have a couple of high end properties that I would love to find a buyer for. I know it's possible ..........But I am turning to all of you to help me find innovative ways in marketing these properties outside of MLS. Without doing the traditional open houses and parties, do you have any places that you would reccommend that I post these properties?  I don't mind spending money, or creating marketing pieces. Basically, I am looking for the best places and ideas to launch the new properties. Any assistance would be greatly appreciated.

Jennifer Onstad, P.A  Tropic Shores Realty    352-279-5529



Comments (7)

Christina Ethridge
The North Idaho Dream Team powered by SKE Realty Group - Coeur d'Alene, ID

First, are the properties truly high end?  I mean, would they be considered a luxury property?  Second, where are luxury buyers coming from for your market?  For example, in our market, the luxury and second home buyers are coming from more than 500 miles away.  In fact, luxury buyers in our market are mostly from CA & AZ.   Once you know where the buyers are coming from and what their demographics are, it's easy to market to them.  We direct mail luxury buyers.  We also splash the homes all over the internet, and I literally mean all over.  There are only a couple of very luxury properties that we haven't splashed all over, but focused them to high end luxury property websites, etc.

Aug 31, 2007 01:03 AM
Jennifer Harper
Tropic Shores Realty - Spring Hill, FL
Yes. One in particular is 1.2mil and worth every penny. Our high end market comes from CA, NJ, and NY. What are you using to splash it all over the web? When doing your direct mail, are you simply hitting the areas by zip codes? Most of our buyers are coming from out of state.  Thanks so much for your responses.
Aug 31, 2007 01:08 AM
Lenn Harley
Lenn Harley,, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Whom are you marketing too????  

If it's high end buyers, they ARE on the Internet.  Christina is right.  Get the listings on the Internet with well designed targeted web sites. 

Get posts out there.  Google loves them. 

Aug 31, 2007 01:10 AM
Christina Ethridge
The North Idaho Dream Team powered by SKE Realty Group - Coeur d'Alene, ID
Jennifer - no, we don't direct mail by zip codes.  We do targeted demographics.  We have created a direct mail list of people from other states that fit the demographic of the likely buyer of a luxury home in our market.  Some specifics include: annual income over $300k, primary home value over $2m, age 42-60 and married.  I also have it narrowed down as to which cities in the 2 states our buyers are likely to live in.  You can get demographic lists through Experian.  Also, we don't just do a one time thing.  We do an 8x8 (read MREA) and then send a monthly newsletter to them.  When we have properties to market specifically, they already know us and when we send them marketing info, they willing call and end up purchasing through us.
Aug 31, 2007 01:21 AM
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL


Welcome to The ActiveRain Real Estate Community. You will find this is a great place to network. Again, welcome to Active Rain, the best place for your Blog ! Good Luck to you and your business!  

Aug 31, 2007 04:02 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876
Hi Jennifer -

I see this is your first post on Active Rain.  Congratulations!!  I just wanted to welcome you to a fantastic Real Estate Industry Network! 

Welcome aboard, I hope you'll continue to blog, and invite others.  Wishing you all the success the industry has to offer.


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Good Luck to you and your business!
Sep 01, 2007 10:57 AM
Jo-Ann Van Vechten
Long & Foster REALTORS- Smith Mountain Lake - Smith Mountain Lake, VA

Thanks for the post -- answers are very helpful, does anyone do any ads in high end magazines like Dupont, etc?

May 24, 2009 01:13 AM