With the recent take over of Yahoo search by Bing many changes have been occurring in the Yahoo search engine results pages. If you were someone who was doing better on Yahoo's search results than Bing's, this recent change has probably cost you traffic. If on the other hand, you had been doing better on Bing than Yahoo, you may be seeing a nice bump in your traffic as the Yahoo SERPs are starting to look and function a lot like Bing.
For MLS Maps, a national directory of local mls listings and real estate marketing company, this recent change has given us a nice lift in our traffic as we were already more favored by Bing's algorithm than Yahoo's. This is really showing up in the search phrase MLS listings, for which we have recently moved up on both Yahoo and Bing providing our site with considerably more visitors looking for real estate and homes for sale nationwide.
As a result of all this, "MLS Listings" is now the #1 organic search term driving visitors to our site and ultimately clicking through to local real estate agents and brokers who are providing the MLS listings data on their sites. In addition to "mls listings", MLS Maps is also seeing steady traffic from over 1,200 different keyword combinations that include "mls", "listings", "maps" and local city names like phoenix mls map search , or winston salem mls . We're thrilled about this traffic mix as it's always safer to have your traffic coming from a wide variety of search phrases and sources versus just one or two big ones.
All that said, fact of the matter is that Google is still the biggest search engine out there with roughly 75% of all search traffic. If you are trying to drive more traffic to your local real estate website, this is where you are going to focus most if not all your SEO efforts. The good news is that every so often you will get lucky and stumble upon a tactical combination that also yields high rankings on Bing and now Yahoo too.
I don't know about the rest of you but I'll happily take traffic from any search engine that will send it to me!