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How Has The Recent Takeover of Yahoo Search by Bing Affected Your Traffic?

Mortgage and Lending with MLS Maps, Agentopolis, Tweet Me Homes

With the recent take over of Yahoo search by Bing many changes have been occurring in the Yahoo search engine results pages.  If you were someone who was doing better on Yahoo's search results than Bing's, this recent change has probably cost you traffic.  If on the other hand, you had been doing better on Bing than Yahoo, you may be seeing a nice bump in your traffic as the Yahoo SERPs are starting to look and function a lot like Bing.

For MLS Maps, a national directory of local mls listings and real estate marketing company, this recent change has given us a nice lift in our traffic as we were already more favored by Bing's algorithm than Yahoo's.  This is really showing up in the search phrase MLS listings, for which we have recently moved up on both Yahoo and Bing providing our site with considerably more visitors looking for real estate and homes for sale nationwide.

As a result of all this, "MLS Listings" is now the #1 organic search term driving visitors to our site and ultimately clicking through to local real estate agents and brokers who are providing the MLS listings data on their sites.  In addition to "mls listings", MLS Maps is also seeing steady traffic from over 1,200 different keyword combinations that include "mls", "listings", "maps" and local city names like phoenix mls map search , or winston salem mls .  We're thrilled about this traffic mix as it's always safer to have your traffic coming from a wide variety of search phrases and sources versus just one or two big ones.

All that said, fact of the matter is that Google is still the biggest search engine out there with roughly 75% of all search traffic.  If you are trying to drive more traffic to your local real estate website, this is where you are going to focus most if not all your SEO efforts.  The good news is that every so often you will get lucky and stumble upon a tactical combination that also yields high rankings on Bing and now Yahoo too. 

I don't know about the rest of you but I'll happily take traffic from any search engine that will send it to me!

Comments (39)

Brian Madigan
RE/MAX West Realty Inc., Brokerage (Toronto) - Toronto, ON
LL.B., Broker

I suppose if they are now combined they will become a greater force. 

Not being a "techie", is there anything that an individual blogger here would do differently here?

Oct 08, 2010 01:35 AM
Ken Horst
MLS Maps, Agentopolis, Tweet Me Homes - Minneapolis, MN

I don't think so Brian, with Google getting about 75% of the trsffic, and most of us with a seriously limited amount of time, I'm going to continue to blog and implement SEO strategies geared towards what I think Google is looking for. 

Oct 08, 2010 01:40 AM
Ken Horst
MLS Maps, Agentopolis, Tweet Me Homes - Minneapolis, MN

Thanks for the clarification James!

Oct 08, 2010 01:40 AM
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer

This is crazy and I noticed this on my brand new site.  The quality of traffic that I get from bing or yahoo is MUCH higher than google.  The time those searchers spend on my website, pages viewed are higher than google and the bounce rate is twice as better as google.  Of course the traffic is lower than google but I guess I prefer quality over quantity.

Oct 08, 2010 02:25 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Ken, I haven't put much effort in Yahoo/Bing rankings. Google works for me.

Oct 08, 2010 02:59 AM
Lori Fishkind
Reliant Realty - Franklin, TN

I still think that most people use google, it is the go to search engine.

Very little, if any traffic comes from Bing and Yahoo, at least for me.  I don't even know many people who use it.

That being said, our local MLS uses bing maps over google maps.  The bing maps really are a lot better.

I still use my old google standby for searches, though.

Oct 08, 2010 03:08 AM
Aaron Seekford
Arlington Realty, Inc. - Arlington, VA
Ranked Top 1% Nationwide 703-836-6116

Great reminder to check out my Yahoo and Bing statistics. I am always on Google, but never think to check those out!

Oct 08, 2010 03:10 AM
Erik Asarian
KW Park City Keller Williams Real Estate - Park City, UT

Hmm...your post made me curious and yes, my yahoo rankings did climb as a result of the bing results being displayed on yahoo search.

Oct 08, 2010 04:15 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

How does all this affect the recent joining together of Yahoo real estate and Zillow ????

Oct 08, 2010 05:46 AM
Ken Horst
MLS Maps, Agentopolis, Tweet Me Homes - Minneapolis, MN

For the past 30 days, Bing and Yahoo traffic combined is higher than Google traffic for www.mlsmaps.com.  That can be seen as good news or bad news.  Clearly I need to work harder at my Google rankings, but as I said earlier, traffic is traffic and ultimately, the participating Realtors at the end of the click stream don't care where it originated from, as long as they are looking for a home.

Oct 08, 2010 06:50 AM
Ellen Kippel
Weichert Realtors - Suffern, NY
Licensed NY and NJ realtor 914-588-2365

I have been blogging since August, after taking the great Webinars that activerain had in July and August.  I notice I do very well on google, but terribly with yahoo.  Are there webinars for how to tweek my blogs for yahoo and bing, or articles you could suggest?  Thanks, Ellen

Oct 08, 2010 07:47 AM
Jim Hazell
Real Property Inc. - Marblehead, MA

Thanks,I don't know if i have been effected by that yet or not but thanks for the heads up.Happy Selling from the Northeast.

Oct 08, 2010 08:27 AM
Ken Horst
MLS Maps, Agentopolis, Tweet Me Homes - Minneapolis, MN

Hi Ellen - I haven't seen a lot of info on the topic of optimizing a site for Yahoo or Bing.  For most of us, It's an accidental benefit of trying to optimize for Google.  At least now we only have to optimize for two search engines instead of three!

Oct 08, 2010 09:45 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I'll have to check my analytics and see if there's any improvement.

Oct 08, 2010 01:12 PM
Donough Forde
Only Way Realty - Mauldin, SC

Until Binging becomes a verb I suppose we are best served to focus on Google results. But you bring up a great point. If everybody is focusing on the big Google pond maybe it is easier to become a big fish in the smaller Bing/Yahoo pond? Have you found the optimizing criteria to be different enough to warrant any further thought/experimentation?

Oct 08, 2010 04:18 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

"Binging becomes a verb" what a terrific way to say it. I love it. And how exact this is.


Oct 08, 2010 04:32 PM
Mike Mayer
Mike Mayer, Broker/Owner - i List For Less Realty, LLC - Lafayette, LA

Thanks for the post. I had not really noticed any significant changes after the take over, although I mainly focus on Google results.

Oct 08, 2010 04:47 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

For all you folks sold on Google, I'll take business NO MATTER WHERE it comes from. It's not wise to dis the little guys. A deal is a deal from anywhere.

Oct 09, 2010 02:22 AM
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

HI Ken -- Interesting, thanks for the update.  I didn't think about the seo impact for this merger.  I'm going to do some searching on common keywords that I know and see if there is any negative (or positive) impact.

Oct 09, 2010 05:25 AM
Victor T. Gurrola
Remax Realty 100 - Diamond Bar, CA
Diamond Bar Real Estate Professional

Not sure if any one else posted this but Yahoo and Zillow have partnered and will become a mega Real Estate Site Zillow already drives a ton of traffic now im just waiting for them to consummate the marriage.

Oct 09, 2010 07:58 AM