For years we've credited part of our home selling success to our use of quality, wide-angle photos in the marketing of your home. Now, there's research to back it up.
A new study by Redfin took a data sample of more than 100,000 listings that were listed for sale during 2009. They evaluated the selling price of homes that had pictures taken with a simple digital point and shoot and compared them to properties where the listing photos were taken with a digital SLR (professional quality photos). The result? Homes that had higher quality or professional photos taken got a higher selling price - between $934 and $116,076 more than homes that did not.
Which do you think looks better?
The photo on the left was shot with a wide-angle, professional grade camera. The one on the right was a point-and-shoot.
With 90% of buyers beginning their home search on the internet, curb appeal begins online. That's why every house that is listed with Kevin & Spiro receives professional-quality photos. What's more, we also believe in the quantity of photos, not just the quality. Another survey a few years ago showed that the more pictures you have in the local MLS, the faster your home sells. Our local MLS allows 25 photos, and we use the maximum possible for each house we list.
Just consider this example. Escrow closed today on a house we sold in Pointe Marin, 7 W Barberry Place. It sold 55% faster than the average Pointe Marin home, and for 97% of the original price. Outstanding photos captured the interest of potential buyers, plus we included a virtual tour: VIEW 7 W Barberry Tour
This home sold for $1,065,000.
Below, you can look at the data from Redfin's study. One last note: what's surprising is that only 15.4% of homes in Redfin's data set were marketed using professional photography. The majority of listings, 80.9%, were photographed using point-n-shoot photography, and still another 0.7% used just a camera phone.
To learn more about how we market your home to sell for top dollar, contact us today!
Kevin McGinnis, Realtor
Spiro Stratigos, Broker/Realtor
Comments(3)